Events technology platform听LiveStyle听has announced it is relaunching听补蝉听Realife听Tech听and听has secured听a听$7.2m听(拢5.8m)听funding round.听听
The round w补蝉听led by Virgo Investment Group, with additional backing from strategic investors Superfly Ventures and Stadia Ventures.听
Founded in 2014 with headquarters in听London听and听Los Angeles,听Realife听Tech calls itself an听鈥�Experience Automation Platform鈥�, designed to听unify听data from every event venue system,听and analyse it听to provide personalised digital experiences to each individual.听听
The company works with the听likes of The听O2,听London; Tottenham Hotspur Stadium; LA Galaxy & Indianapolis Motor Speedway, and Outside Lands Festival.听听
Realife听Tech’s platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real world destinations to create a single view of the customer across their journey.听
Its听new听Post-Covid听Fan Safety Hub uses this information to provide functionality to reduce lines at entry and exit, allow for contactless ordering and collection of food and beverage and merchandise items, and delivers targeted safety and crowd density messaging through the venue or team’s mobile app and website.听听
“Realife听Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and providing a safe environment for fans and customers,” said听Adam Goodyer, Founder and CEO of听Realife听Tech.听听
“We are proud that our technology is playing a pivotal role in the return of so many iconic events around the world and are focused on spreading this benefit beyond the boundaries of entertainment into all areas of the real world.”听