An online phenomenon which simply sees people open boxes of luxury goods is behind the growing success of a ground-breaking new way to buy top brands with major discounts.听
Hybe allows shoppers the chance to snap up goods from fashion heavyweights such as Gucci, Yeezy and Louis Vuitton for as much as 95 percent off the retail price.听
And it owes much of its burgeoning appeal to a YouTube trend where vloggers unwrap designer items to show to their fans.听
Some听of these听videos rack up millions of views, tapping into the simple pleasure of being excited about a new purchase.听
Barbara Adelson, Vice President of Global Strategic Marketing at听Hybe,听said: 鈥淭here鈥檚 growing interest in the world of unboxings, with the most popular unboxers amassing millions of subscribers and counting.听
鈥淭he concept is pretty simple: choosing boxes to open and sharing the excitement when you鈥檝e got a new outfit or gadget to show off.听
鈥淎t Hybe, you open mystery boxes for fashion and tech, which means you could end up owning the latest gear worth hundreds of pounds for less than a fiver.听
鈥淵ou could get kitted out with top designer brands and nobody would even know you only spent a few pounds.听
鈥淲e see ourselves as disrupters to traditional retail spaces, letting people shop for luxury products without the hefty price tag.鈥�听
UrAvgConsumer听is one of YouTube鈥檚 best-known unboxers and boasts almost听three million听subscribers on the video streaming site.听
The channel features technology guru听Judner听Aura opening top-of-the-range goods including games consoles, mobile phones and headphones.听
Incredibly, his videos have amassed almost four billion views – showcasing the relentless demand for this type of content.听
Hybe allows users to tap into this simple pleasure, with a guarantee that every single product on offer is completely authentic and verified by third party reviewers.听
Prices start at just 拢2 and customer reviews have been glowing, with an average rating of 4.8 out of 5 from over 10,000 reviews on听TrustPilot.听
Items range from luxury handbags, shoes and watches to听T-shirts and hats.听
Users can shop safely in the knowledge that if they are not happy with the item their box produces, they can exchange it back for credit.听Hybe听also听offers users听their first box for free when signing up.听
It uses a transparent validation system where users can check their generated 鈥楬ybe seed鈥� after purchase to show the outcome was not influenced in favour of the website.听
Adelson added: 鈥淗ybe is an exciting new way to shop and proves that you don鈥檛 have to spend a fortune to own the latest must-haves.听
鈥淥ur products are all independently verified to guarantee authenticity and if you do end up getting something that isn鈥檛 your style, you can easily exchange it for credit.听
鈥淗ybe is the ticket to the biggest brands at the lowest prices and we think it鈥檒l change the world of luxury shopping forever.鈥�听