A scaleup which is reimagining email plans to double its UK workforce to more than 100 by the end of the year.听
SEDNA, which听has听raised听拢24 million in Series B funding, provides communication tools for听high-performance teams at leading companies,听including听UK firms听Starling Bank,听Glencore听and Cheniere.听
The company employs 100 people 鈥� 51 of them in the UK 鈥� across offices in听London,听Vancouver and Singapore, although COVID-19 means many are currently working from home.听听
“The fastest-growing team is the UK one 鈥� we鈥檝e built a strong leadership team in London,鈥� the founders told听老九品茶Cloud.听
鈥淲e听currently have 100 customers globally, of which roughly half are based in EMEA, and are serviced by our UK HQ.听We are aiming to grow our customer count to over 250 and increase revenue 4x by the end of 2022, with a significant focus on the UK.听听
鈥淲e听currently have 51 staff members in the UK and intend to double this number before the end of this year.听
鈥淒ue to COVID-19, most of our staff are working remotely. With this new investment we are evaluating the possibility of a new, larger London HQ. But we are planning to continue to hire more within the UK and grow听our London office.听
鈥淎s听we grow SEDNA globally, the UK represents a key location for attracting world class technology operators and executives, across both our product and engineering, and customer-facing teams.鈥�听
Backed by global venture capital and private equity听firm Insight Partners, with the participation of Series A investors Stride.VC,听Chalfen听Ventures and the听SAP.iO听fund, the Series B financing enables SEDNA to develop its product, data science, and go-to market functions and work toward its goal of becoming the听leading intelligent communication system where global businesses get work done with speed, context, and clarity.听
“Uncoordinated digitisation听has made business noisier. Email is broken, chats are a mess, and getting work done is hard,鈥� said听CEO Bill Dobie.听
鈥淪EDNA’s single digital workspace makes business communication flow. Our intelligent and collaborative email stream breaks down听silos听so our customers work faster.听听
鈥淲e鈥檙e听excited to work with Insight – a true scale partner that understands how our platform will deliver enormous value to customers in this complex world.鈥�听
John听Mountain, CIO of Starling Bank,听said: 鈥淲e鈥檙e excited about implementing SEDNA and getting the power to connect our internal systems to our email. It鈥檚 particularly exciting to see the potential of automation when it comes to increasing productivity and efficiency听within our team 鈥� all of which means we can better meet our service commitments to our customers whilst also reducing risk.鈥澨�听
With the investment, SEDNA welcomes Eric听Cullerier听as VP of Customer Success and Jim听Preston听as VP of Global Sales, while also growing their board of directors with Rebecca-Liu听Doyle and Keith听Wallington.听听
Wallington听brings a wealth of听SaaS operating experience having held numerous executive roles at Mimecast, and more recently operating as Chairman of听a number of听scaleups.听Doyle听brings her experience of working with top tier SaaS businesses within the Insight portfolio.听
鈥淎s part of our new hiring we are proud to have added听Lakshmi听Baskaran as our VP of Technology and Leigh听Steed-Middleton as VP of Product,鈥� the founders told听老九品茶Cloud.听听
鈥淭ogether, they鈥檙e working听on delivering and refining a revolutionary, shared system of action that reduces email volume by as much as 95%.鈥澨�听