, a matchmaking service for senior marketers looking to hire agencies, has named Kiki Dunlaevy as director of client partnerships.
The marketplace, seventh on our MarTech 50 ranking this year, said Dunlaevy鈥檚 18+ years of experience in advertising, digital and brand agencies in Sydney and New York showcased her ability to bridge the gap between clients and agencies.
She has held client service and new business roles at agencies including DDB, Ogilvy and R/GA.
“Her experience working with brands like Samsung, Westfield, Macquarie and Eli Lilly makes her the perfect point of connection between our clients and our agencies,鈥� said co-founder and MD Robin Scarborough.
鈥淗er ability to bridge the gap between clients and agencies, coupled with her belief that independents are the future, aligns perfectly with our mission to disrupt the current agency-client dynamic.鈥�
StudioSpace announced last month that it had raised more than 拢1 million of follow-on funding from Fuel Ventures.
Its clients include major brands such as Aviva, Jaguar Land Rover and Gala Games. The firm was founded in January 2022 by Pete Sayburn, Gideon Hyde, Scarborough, Paul Bowman and Phil Kohler.
鈥淚鈥檓 thrilled to announce my new role at StudioSpace,鈥� Dunlaevy wrote on LinkedIn.
鈥淎fter 18+ incredible years in agency land, often in new business roles, I鈥檝e had a front-row seat to the highs and lows of the traditional agency pitch process.聽
鈥淚鈥檝e seen firsthand how this process can be lengthy, expensive and doesn鈥檛 always deliver the best results. It鈥檚 clear that the traditional model is broken.
鈥淪tudioSpace is redefining how clients engage with creative, marketing and digital agencies by providing access to 300+ independents through one procurement contract.聽
鈥淎s someone who knows the industry inside out, I am super-excited to be part of this disruptive journey, offering an alternative solution that truly addresses the needs of clients and agencies alike.
鈥淚 can鈥檛 wait to reconnect with old friends and clients to help you get what you need, when you need it.鈥�
MarTech 50 – UK’s most innovative marketing technology creators for 2024