A smart banking app that encourages sustainable living is releasing a beta product in the coming听weeks.听
After testing with early users,听Novus will launch to the wider public this summer.听
The banking and lifestyle tool, based in London,听uses advanced technology to generate positive impact from everyday financial activity.听听
With the added support of an in-app marketplace, members can discover and buy from an expanding range of ethical and sustainable brands whilst receiving rewards for their 鈥榮mart鈥� purchases in the form of cashback, discounts and a range of other benefits.听
Co-founder and CEO听Hristian听Nedyalkov听explained: 鈥淲e created Novus to empower a new generation of conscious consumers to literally change the world with their fingertips. By combining ethical values with a modern, forward-thinking approach to banking, Novus works collaboratively towards a more inclusive and sustainable future.听
鈥淓very time you 鈥榯ap鈥� your Novus card, we contribute to the causes closest to your heart, generating impact points as you spend and save. You can then track your impact and even view your carbon footprint to see just how far your conscious purchases have gone.听
鈥淣ovus isn鈥檛 just a digital bank 鈥� it鈥檚 a way of life. Our next-gen technology allows you to turn everyday actions into micro-wins for you, people and the planet. By simply switching your debit card to Novus, your regular financial activities can be used as an actual force for good.听听
鈥淣ovus is for the cool, the conscious, and the world-changers. In this 鈥榥ew鈥� world, banking needs to change for the better, and the change starts now.鈥�听
Chief Growth Officer and Co-founder of Novus, Shruti Rai, added: 鈥淐onscious consumerism is when buying practices are driven by a commitment to making purchasing decisions that have positive social, economic and environmental impact, and this positive impact is what lies at Novus鈥� core.听
鈥淲hilst other banks reward their customers with points to buy more 鈥榮tuff鈥�, the rewards we offer the members of our digital community make real-time impact through their everyday spending habits and give back to NGOs we work closely with 鈥� whether that鈥檚 helping fund meals or education for those in need, saving animals, planting trees, cleaning the ocean and so much more.听
鈥淪ince the start of the pandemic, there has been a growing sentiment (especially in the UK) about shopping more sustainably. Where consumers have previously been driven by accessibility, COVID-19 has seen shopping habits changing from convenience to being more purpose-driven.听听
鈥淢any challenger banks are successfully digitising a more traditional banking experience, however, now is the time for the next phase in the digital banking evolution for financial services.鈥澨�听
Novus鈥� waitlist currently stands at over 10,000 individuals and says it plans to cap its membership throughout the initial stages to keep its community听tightknit.听
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