S&W, the fast-growing professional services group, has acquired Fredward, a specialist financial services management and data consultancy based in London.
As part of the deal, all 45 Fredward staff 鈥� including two partners and six directors 鈥� join S&W.聽
Founded in 2016 by Ashley Bragg, Fredward works with financial institutions to help tackle complex data challenges, enabling them to transform, comply, integrate and adapt to evolving market demands.
The acquisition follows the recent establishment of consulting as a standalone business line within S&W, led by Claire Burden. The new structure is designed to make it easier for clients to access the firm鈥檚 broad range of consulting services, including transformation, regulatory, accounting, risk advisory, technology and data.
Fredward is the 6th business that S&W has acquired since it was launched in March 2025 with backing from Apax Funds.
Andrew Wilkes, CEO of S&W, commented: 鈥淓xpanding the range of complementary services we offer our clients is central to our growth strategy, and the acquisition of Fredward is an important milestone in that journey.聽
鈥淭he Fredward team brings a wealth of expertise and this deal perfectly aligns with our vision of being the go-to professional services for clients with complex needs. I鈥檓 excited to welcome our new colleagues to S&W and look forward to the impact they鈥檒l make across our business.鈥澛�
S&W aims to bring 鈥榩ersonal touch鈥� to professional services in the North
Burden added: 鈥淭he acquisition of Fredward is a significant step in building a consulting practice that鈥檚 focused on helping our clients navigate complex challenges with confidence.
鈥淔redward鈥檚 deep expertise in financial services and legacy data transformation complements our existing capabilities and enhances the breadth and depth of solutions we can offer.聽
鈥淚鈥檓 looking forward to working closely with Ashley and the entire Fredward team as we continue to grow our consulting practice.鈥澛�
Ashley Bragg, founder and managing director at Fredward added: 鈥淲e鈥檙e absolutely thrilled to join Claire and the wider S&W consulting team. The acquisition of Fredward by S&W marks an exciting new chapter for our incredible colleagues.聽
鈥淲hat started as a vision to help organisations unlock the full value of their data has grown into something far bigger, and seeing that work recognised and embraced by S&W is both humbling and energising. I鈥檓 genuinely excited about the opportunities ahead and confident that this partnership will amplify the impact we鈥檝e always strived to deliver.鈥�