An AdTech platform for Google Advertising has launched UK operations in London to significantly accelerate its global growth.聽聽
Swedish company BrightBid, founded in 2020, has grown close to 400% YoY in revenue and is well in the top 10% of fastest growing SaaS companies globally.聽
The company helps PPC and marketing teams scale up performance on Google Search Ads using its proprietary AI technology.聽
鈥淥ur ambition is to help businesses large and small across the UK compete with growing PPC costs and deliver optimised cost-effective campaigns using the AI-driven technology that we鈥檝e developed,鈥� said Gustav Westman, founder and new CEO of BrightBid.聽
鈥淲e鈥檙e really excited for the next stage in BrightBid鈥檚 evolution as we launch in London and take advantage of the UK鈥檚 position as the second largest market for Google Ads in the world.聽
鈥淲e want to service our growing UK clientbase from our new London HQ, and build on the company鈥檚 rapid growth following huge success in Europe supporting companies such as LeadPilot and MoneyPenny.鈥澛�
/martech-50-uks-most-innovative-marketing-technology-creators-for-2022/
The idea of BrightBid came about when close friends Westman and Marcus M枚ller saw the need to help businesses deliver optimised campaigns with Google Search Ads and compete in an increasingly crowded environment.
With the appointment of CTO Edmund Aldrich de Leon in 2021, they developed an AI engine that works alongside Google鈥檚 automation and first-party data to find the best performing keywords, enhance bidding adjustments and generate more revenue, leads and customers.聽
Combined with the marketing and sales expertise, BrightBid鈥檚 AI- and human-led offering helps companies deliver an average 20% increase in conversions.聽
鈥淭he AI engine works for all types of Paid Search advertisers but B2B marketers are seeing very high performance lifts as the Google CPC’s for this advertiser group have been especially challenged with the pandemic as competition has intensified,鈥� said M枚ller, chief commercial officer.聽
鈥淭he migration to online marketing has grown rapidly in the last 2 years which in turn is driving Google cost inflation in key verticals – we鈥檙e confident that our offering can help companies take their online presence to the next level without scaling costs.鈥�
BrightBid recently raised 拢2m in a seed round from a number of seasoned tech and SaaS company founders, including Filip Lilja, co-founder of autonomous trucking company Einride, Mikael Lindblom, co-founder and former CEO of invoice management SaaS company Medius, and Thor-Olof Philog猫ne, founder and CEO of enterprise insights SaaS company Stravito as well as former CRO at iZettle.
Bootstrapped startup adds rocket fuel to apps of global brands