has launched a smart discount and pricing management engine named Fortis.
The digital commerce innovator, which counts global B2B brands, wholesalers, distributors and manufacturers among its clients and featured on our RetailTech 50 ranking this week, said the platform is specifically for the complexities of B2B eCommerce.
With dynamic pricing structures, personalised offers and automated discount rules, Fortis aims to take the burden off businesses, making it easier than ever to implement strategic pricing, drive revenue growth and strengthen customer relationships.
鈥淚n B2B, discounts aren鈥檛 just a promotional tool 鈥� they鈥檙e a critical part of commercial strategy,鈥� said Kevin Jones, founder & CTO of Symphony Commerce.聽
鈥淏ut for too long, businesses have been forced to navigate outdated systems, disconnected workflows, and complex manual processes just to manage pricing. Fortis changes that.聽
鈥淲e鈥檝e built an engine that not only simplifies discounting but also enables businesses to be more strategic, agile, and competitive in their approach to pricing. This is a game-changer for digital commerce.鈥�
Available in headless mode for ultimate flexibility and seamless integration, Fortis was designed to adapt to the unique needs of modern businesses.
Jones continued: 鈥淲ith Fortis, we鈥檙e not just providing a smarter way to manage discounts鈥攚e鈥檙e empowering businesses with complete control over how they integrate and execute their pricing strategies.聽
鈥淲hether using the Symphony admin system or leveraging our fully supported API to connect Fortis with their ERP or accounting systems, businesses can implement discounting in a way that aligns perfectly with their existing workflows and operational needs.鈥�