One of the biggest names in the Northern tech scene has joined Lloyds Banking Group.
Natasha Sayce-Zelem has been appointed as director of the digital and business platform across their homes business.
In her new role she鈥檒l be responsible for re-imagining and digitising the mortgage processes across Lloyds鈥� brands and channels to make the experience work better for customers whether they are buying, improving, or remortgaging their home.
She will be based in the group鈥檚 offices in Leeds and will report to the group鈥檚 mortgage director Andrew Asaam.
With over 18 years of digital experience, Sayce-Zelem brings a wealth of expertise in technology transformations.
Her impressive career includes over five years at Sky, where she was part of the senior leadership team that set up Sky鈥檚 digital hub in Leeds, building a team of 650 staff within 18 months.
As head of technology, she oversaw Sky鈥檚 digital trading and customer service platforms; driving a digital transformation that enabled Sky鈥檚 customers across EMEA to self-serve online.
She also spent notable time at the BBC, where she managed the digital transformation of BBC Sport鈥檚 online platforms.
Sayce-Zelem has steadfastly based herself in Leeds, even when she worked at the BBC and Sky.
At Amazon she was the founder and executive sponsor for 鈥榃omen in Prime Video鈥� and championed the advancement and career development of female technologists.
She is the founder of the award-winning initiative 鈥楨mpowering Women with Tech鈥�, that supports women and underrepresented groups into STEM through mentorship and high-profile events.
Commenting on her appointment Sayce-Zelem said:聽鈥淚 am delighted to be joining Lloyds Banking Group at such a pivotal point in its technology transformation journey. Anyone who has been through the process of buying a home knows how unwieldy and complicated it can feel so to be leading a team dedicated to making that experience simple, straightforward and enjoyable, for millions of mortgage customers is something I can鈥檛 wait to get started on.鈥�
Andrew Asaam, mortgage director at Lloyds Banking Group, added: 鈥淎s one of the leading figures in the field of enhancing and innovating the customer digital experience, we are thrilled to welcome Natasha to Lloyds Banking Group.
“We are on an exciting journey of transformation, and her knowledge, vision and leadership will be key to the success of our commitment to delivering great experiences that deliver for our customers and continuing to stand out in the market.鈥�
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