The studio behind social simulation game听Avakin听Life has secured 拢19 million funding.听
Chinese tech giant Tencent led the Series A round into听Lockwood Publishing, which this summer saw its mobile game hit more than 200 million users.听
Existing investors听Novator听Partners, David Helgason and Hilmar P茅tursson听joined the round.听
“Players globally are increasingly enjoying games for both the entertainment and the socially interactive experience,” said Tencent corporate vice president Bo Wang.听
“We are delighted to partner with the talents of Lockwood and look forward to supporting their vision of delivering an engaging experience to users.”听
Avakin听Life is described as听a 3D world where people can meet socially. More than a million people use it every day, an audience it has grown organically since launching in 2013.
We are *very* excited to announce that from today on Avakin Life, superstar DJ duo Lucas & Steve will be hosting a series of virtual concerts for our community to enjoy from November 6th to the 9th!
鈥� Lockwood (@LockwoodLKWD)
Lockwood originally developed games for the听PlayStation Home听virtual world, which players inhabited on the PS3. The author听often听played chess in a virtual square, as other people鈥檚 avatars wandered around.听
However, as revealed in a听,听Lockwood had to cut staff from 60 to a dozen as the PlayStation听Home听platform听declined. It was shut down in听2015.听
“We have always been ambitious about growing our audience and player engagement through a great experience,鈥澨鼴jornsson added in a statement.听
鈥�A validation from a leader like Tencent just increases our confidence that we can reach our goals.听
“We still have a lot of work to do to provide the amazing real-world social sim that we envision.”
Video games