Retail market intelligence firm EDITED has completed its acquisition of听DynamicAction, an internal retail analytics company.听
Described as the听first fully integrated retail automation system,听the London-based firms听combine global market data alongside data from the supply chain ecosystem for rapid insights.听听
They say the听combined platform听will听give customers such as Inditex and Columbia a holistic perspective to navigate retailing in a more profitable and coordinated way.听
鈥淩etail has experienced 10 years of e-commerce growth in the span of a year. It is the key channel for success,鈥� said Geoff Watts, CEO and听co-founder of EDITED.听听
鈥淥ur acquisition of听DynamicAction听marks a significant milestone in our mission to transform the future of eCommerce. Together we can leverage AI across all parts of a business, unlocking听never before听seen retail automation.听听
鈥�This brings us one step closer to the industry鈥檚 objective of high-speed retailing.鈥�听
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John Squire, CEO and co-founder of听DynamicAction, added:听鈥淒ata-driven decision making has always been our goal for retailers, and we鈥檝e taken a big step forward to insight-driven action.听听
鈥�With the backing of great investors and customers, we have focused hard to find faster, smarter ways to empower merchants, marketers and brand operating teams.听
鈥淣ow, as part of EDITED, we鈥檙e thrilled to join Geoff and his team to deliver a market leading platform of deeply connected data, insight and actions that leading retailers and brands will adopt to thrive and succeed.鈥�听
For over a decade, EDITED has helped over 200+ leading retailers and brands, tracking over 2.5+ billion SKUs听鈥� stock-keeping units听鈥�听every听day;听while听DynamicAction听has听150+ enterprise and cloud system data connectors.听
Operating under the EDITED brand name,听DynamicAction听employees and leadership will merge into the new parent company.听听
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