, the ecommerce arm of , has secured official TikTok Shop partner status as it expands its social commerce offering.
The status positions the Manchester-based firm鈥檚 subsidiary more firmly within a sector that is rapidly reshaping how consumers shop online.
The company now offers a broader suite of services to support brands in selling through social media.聽
Its updated capabilities include strategy development and live shopping execution, as well as influencer marketing, community management and analytics, forming an end-to-end managed service.
鈥淭he future of retail is inherently social, and brands must adapt to where consumers are spending their time and making purchasing decisions,鈥� said Richard Ward, CEO of THG Ingenuity.聽
鈥淥ur expanded social commerce capabilities, combined with our official TikTok Shop partner status, underscore our commitment to providing brands with the tools and expertise needed to thrive in this exciting new era.聽
鈥淲e offer a holistic solution ensuring a frictionless path to purchase for consumers.鈥�
TikTok has become a central player in the UK鈥檚 evolving retail landscape, with more than 30m users and over 6,000 live shopping events taking place on the platform each day. Around half of users are now open to making purchases directly within the app.聽
The UK鈥檚 social commerce market is projected to grow by nearly 23% as consumer behaviour continues to shift toward more integrated, app-native purchasing experiences.
Recognition as a TikTok Shop partner suggests that THG Commerce has met the platform鈥檚 standards across multiple key areas – shop management, content creation, live selling, affiliate and influencer marketing and paid media
The accreditation builds on THG鈥檚 existing ecommerce setup, helping brands manage everything from attracting customers to making sales.
It puts THG Commerce alongside other trusted partners supporting brands on TikTok, as social media increasingly combines product discovery with direct shopping.