Trainline has launched a series of posters which can turn into a live train聽 departure board through AR on a smartphone.
After scanning a QR code, a user鈥檚 smartphone will overlay information including personalised live train times and the carbon footprint saved by not making a journey in a car.
鈥淣ow more than ever there鈥檚 a thirst for knowledge of how people can do their bit to reduce their carbon footprint,鈥� said Natalie Marques, senior brand manager at the digital rail and coach platform.
鈥淪o we鈥檙e really excited to launch an innovative billboard experience that鈥檚 genuinely purposeful in educating travellers on the reduction of their CO2 emissions by choosing train travel over road.鈥�
Its campaign at Waterloo station comprises of 16 posters in and around the London station, all with a QR code that opens up the web-based augmented reality platform.
Recently the tech firm appointed former Amazon and ASOS head Brian McBride as its new chair.