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Two former Airbnb executives have joined Impala, a technology company whichaims to power a new generation of travel companies.

Foundedin 2017, Impala connects hotels to businesses that want to sell hotel rooms and create new guest experiences.

Impala says it takes away costly integrations and lengthy negotiationcyclesforcorporate travel companies, tour operators and travelstartups,so companies can focus on guestexperiences.

The company hashired Caroline Hudack as Chief Marketing Officer and Robin Clifford as VP of Global Supply.

Thetwo senior hires have recently held leadership positions at Airbnb, whereHudackwas Head of Marketing forEMEAandCliffordwas Head of Supply for Northern Europe.

Hudackpreviouslyworkedat Facebook,where she was one of the first Product Marketers in MenloPark and then set up Facebook’s first consumer marketing team in Europe.Cliffordformerly held senior roles atNestorstayand Booking.com.

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Impalais backed byLakestar, Latitude, Kima Ventures and Stride.VC, the same investors who saw the huge potential in the now-giants and household names of Airbnb, Spotify, Trivago,Travelperk, Zoopla, Monzo, and Deliveroo.

“AtImpala we’re looking to do things differently by building a new travel tech stack that removes the stagnation that’s stifling innovation,” saidCEO Ben Stephenson.

“Caroline and Robinbring a wealth of knowledge and expertise about how to approach travel differently from their experience at Airbnb, which is one of the largest travel disruptors in the last 10 years.”

Hudackadded: “I’mexcited to join Impala at such an interesting time for the travel industry. Travel is going to look quite different to how it did before. I believe Impala will have a big role to play in opening up the travel industry to more innovationand alsocreating afairer, more sustainable ecosystem.”

InMarch this year, Impala launched its self-serve hotels platform. The self-serve version of its platform enables businesses to automatically plug into Impala’s global network of partner hotels, including NH Hotels, Iberostar andStarhotelsproperties, and showavailability, prices, upgrade options and more, all in real-time.

Cliffordadded: “Impala’stechnology is changing the face of the hotel industry, fortravelersand hoteliers alike. I believe that Impala has the potential to disrupt the entire travel sector for the better, and I could not be more excited to join the company to help fuel our growth.”