Toni Wood has joined 鈥楻ightmove for furniture鈥� firm听ufurnish.com as chief marketing officer.听
Wood is a former marketing and commercial chief at leading furniture retailer DFS and joins听ufurnish.com, rebranded from Kuldea,听just weeks after听its听website听launched.听听
Described as听the UK鈥檚 market–leading search and discovery website for home furniture and furnishings,听ufurnish.com听recently completed听a successful听拢1.8m听investment听round.听
The firm, which now has a workforce of 12 people in London and Portugal,听was founded by wife-and-husband team听Deirdre McGettrick听and Raymond Wright.听
鈥淗aving an individual of the calibre of Toni听join our company is thrilling,鈥� said founder and CEO Deirdre McGettrick.听
鈥淗er proven track record in building brands and using data to enhance听customer experiences will be crucial as we uniquely position ufurnish.com for further growth.鈥�听
Wood, who听was听on the听executive听committee of DFS Furniture PLC,听also has experience of听building brands and driving profitable growth at Sainsburys, Proctor and Gamble听and Costa Coffee.听听
She听was recognised by Marketing Week as one of the UK’s Top 100 Marketers in 2019.听
鈥�I am delighted to join Deirdre and Ray on their mission to听revolutionise how we all shop for furniture,鈥� said Wood.听
鈥�Having spent a number of years understanding the听challenges consumers face when furnishing their听homes听I believe we are well placed to build a听brand that uniquely solves that problem whilst adding significant value to our retail partners.鈥�听
Investor Pat McCann,听founder and CEO of the Dalata Hotel Group,听said:听鈥�Toni is a great addition to the team at ufurnish.com and further strengthens their ability to deliver a game changing proposition for customers and retailers alike.鈥�听