Online investment comparison platform jammtoday has raised 拢300,000.
The investment was made up of 拢50,000 seed investment from GC Angels alongside 拢250k from start-up co-founders Nova and Deepbridge Capital SEIS Fund.
Co-founders Adam Bickell and Mark Goldman created the platform to help users think about and visualise their investment goals and creates a simple comparison of shortlisted 鈥榬obo-advisors鈥� best matched to the user鈥檚 needs.
The start-up is using the funding to fast track the consumer launch and expansion of their digital platform which they are developing in conjunction with the FCA鈥檚 鈥楶roject Innovate鈥�, set up to support FinTech companies seeking to improve choice, user-experience and better financial outcomes for consumers.
鈥淐onsumers are increasingly aware of the advantages of using digital investment managers as a simple, low cost way to invest money, whether that鈥檚 to save for a specific future goal such as a house purchase or for retirement, or just to build a rainy day pot,鈥� said Bicknell.
鈥淏ut as the number of players in this market continues to grow it is getting more complex and time-consuming for people to review them and to make the right choice.鈥�
Darren Gowling, senior investment director at GC Angels, which provided the seed funding, added: 鈥淎dam and Mark are experienced financial professionals who recognised that there was a huge volume of investment information out there that most people would never be able to access.
鈥淭he jammtoday model is one that people are very familiar with for buying everything from house insurance to energy suppliers which immediately makes it very accessible and appealing to investors at all levels.”