Retail

A four-year-old eCommerce company based in the UK has been named the nation’smost trusted online marketplace.

While Amazon.co.ukratesat just2/5starson Trustpilot,and eBay.co.ukat a shockingly low 1.7/5,Dorset-headquarteredOnBuyhas taken top spot in the rating site’s league tables with 4.6/5across 20,000 reviews.

It even topped popular boutique marketplace NotOnTheHigh Street, which rated 4.2/5.

Billed asthe world’s fastest-growing online marketplace,OnBuynow has more than30 million products to choose from across thousands of categories spanning beauty, home and garden essentials, tech, toys and baby supplies.

Sales have soared from a run rate of £24m to over £200m with monthly users trending at just under seven million.

The company has seen 800 per cent growth in sales so far in January, compared to the previous year, and beat January 2020’s sales in just the first three days of 2021. It also rose 37 places in ϾƷCloud’s 100 eCommerce Trailblazers ranking in Q4 2020, to take second spot.

100 eCommerce Trailblazers

It is clear thatOnBuyis quickly acquiring market share and has expanded its seller base by 10 per cent each month since September 2020.

OnBuyhas been built on the foundations of transparency. We’ve grown by offering retailers a better, fairer platform to trade on, which has attracted the attention of growing numbers of customers,” said founder and CEO Cas Paton.

“Other marketplaces don’t always give customers the full picture, and some even promote their own products over those of the retailers selling with them. Naturally, this has led to a lack of consumer confidence in the online shopping experience.

“OnBuyset out to do things differently, with fairness, transparency, quality and trust for both retailers and customers being top of our agenda. That’s why becoming the UK’s most trusted marketplace, while achieving such incredible sales growth, is such a welcome achievement for our entire team.”

OnBuylists all the retailers selling a product on the product page – including each retailers’ price, delivery information and reviews – so customers are fully informed and can easily choose which retailer to buy from.

Italsoshowcases the product’s price history to foster full transparency with customers.

100 eCommerce Trailblazers: Q&A with OnBuy CEO Cas Paton

Paton continued: “The past four years of hard work have meant we were in the position to really maximise our ability to support retailers transitioning to online sales this year, bringing more great deals and unbeatable service to consumers.

Not only was there a huge shift to online shopping, but we also benefited from consumers looking for more ethical ways to shop and ways to support small businesses from home.

The firm quadrupled its team in 2020, partially as a result of the shift to online selling during COVID-19.

“Scaling our team in such massive numbers in the middle of a pandemic wasn’t the easiest feat, but we quickly adapted and have become stronger for it,” revealed Paton.

We held virtual interviews with each of our 40-plus new recruits, with only a few new team members experiencing their first day in their new job in the office.

There are now numerous members of our team that I haven’t met in person, but that hasn’t changed the fact that we’ve remained a close-knit team.

“We hire not only on skill but also very much on attitude. Everyone who joins our dynamic business shares my passion for the enormous differenceOnBuyis making to both retailers and customers, and they’re excited by the idea of achieving something incredible with the business.

I think that’s what’s enabled us to grow so quickly.”

He added:“Our plan is to double our sales by June; we’ll soon be hiring for another 30 positions to bolster the team as we scale up even more.

We’ll also be opening our Series B funding round soon. We aim to secure backers that want to be a part of thegroundbreakingjourney we’re on to change the way the world looks at eCommerce.”