UK-based digital sport giant Snack Media has been acquired by US company Valnet.
Snack Media represents the UK traffic programmatically for NFL.com and operates the GiveMeSport.com, FootballFanCast.com and FootballLeagueWorld.com sites, along with a specialised ad network.
Founded in 2007, it operates a portfolio of over 400 websites and 30 million social followers under a mantra of 鈥楳ake content count鈥�.
“The business is in a great position and ready for a huge period of growth,鈥� said Snack Media CEO and founder Niall Coen.聽
鈥淲e are excited about the benefits this acquisition can bring to our partners, the Snack Media business and the industry generally.聽
鈥淔or my part, I’m extremely pleased to be able to hand the reins to Valnet who share very similar values and strategy, therefore I have total trust in their abilities to guide the business through to its full potential.”
In Crypto: Twitter founder building 鈥榩ortable鈥� social network
Martin Crawford, Snack Media director of content and founding member, added: 鈥淲e are delighted to be joining the Valnet family who bring an array of talent, proprietary technology and expertise to the team that will supercharge our growth.
鈥淏uilding upon the strong foundations that our founder and the wider Snack Media team have built during the last 15 years, we can鈥檛 wait to embark on an exciting new era.鈥�
Angel Berrocal, group president at Valnet, said: 鈥淲e are more than excited to welcome Snack Media into the family. Snack’s team is extremely talented and shares our values of being 鈥榟umble and hungry鈥�.
鈥淭ogether we will continue to grow all Snack brands exponentially and consolidate their position in the football and sports categories.聽
鈥淪nack鈥檚 acquisition follows the purchase of Pocket-lint.com earlier this year, which helps us strengthen our presence in the UK and pave the way for additional growth in international markets.鈥�