North West video animation firm Viddyoze is celebrating a record-breaking 2020 as its technology was used to create two million videos worldwide.
The company鈥檚 tech allows people to create and use their own video animation, and saw a huge spike in demand during lockdown.
Viddyoze鈥檚 customer base grew from 80,000 to 163,000 in 2020 and its technology was used to make two million videos 鈥� compared to 1.4 million between the whole of 2015-2019.
David Chamberlain, who co-founded the business in 2015 with Joey Xoto and Jamie Garside, said the focus in 2021 was continued growth and launching a new enterprise solution.
鈥�2020 was a record-breaking year and it was a bit surreal to see animations using our technology on TV adverts and social media all over the world,鈥� he said.
鈥淲e were growing anyway before 2020 but we managed to capture market share as people used our technology to become video-makers.
鈥淰ideos are a perfect vehicle to amplify your message. You can鈥檛 have a million conversations with a million people but you can have a million people watch your video.鈥�
Viddyoze made a number of key hires through 2020 as it expanded its workforce from 30 to 52.
Chamberlain predicted: 鈥淭he quality of content is going to increase in 2021 and that鈥檚 going to open the door to creating a lot more personal content. 鈥淲e have got a video on YouTube that, at the last count, had had 12.6 million views. Could we go out and speak to 12.6 million people or make 12.6 million calls a year? Probably not. That鈥檚 the value of video.鈥�
Co-founder Joey Xoto said successful videos were all about 鈥榚dutainment鈥� 鈥� combining education and entertainment.
鈥淚n this day and age if you鈥檙e trying to stand out on social media the big thing is you need to understand edutainment,鈥� said Xoto.
鈥淰ideos have to be educational and entertaining. Successful videos are all about story-telling so you need a good story to tell.
鈥淲e鈥檝e built 1,600 templates and the length of our videos tends to be between 5-25 seconds.
鈥淗owever you still need to plan it and choose the right platform. YouTube is different to Facebook. We know with YouTube you need an attention-grabbing start in the first six seconds to keep people watching. Every social media platform has its own quirk.
鈥�2020 created a new generation of video-makers and that鈥檚 only going to grow in 2021.鈥�