MediaTech

Video聽content specialist What Media has won a prestigious contract to showcase Manchester at a global congress in New York.

The Manchester-based agency will be producing a video highlighting the city鈥檚 cultural offering to be screened at the聽International Society for the Performing Arts (ISPA) Congress in New York in January 2023.

Clients of the 聽video specialist include聽, Uber and New York-based Capelli Sport.

Managing director聽Chris聽Townsend said: 鈥淲e鈥檙e honoured to have won the contract from stakeholders including HOME and Marketing Manchester to create a showcase video for the聽International Society for the Performing Arts/news/fashion-tech-brand-secures-300k-to-simplify-product-video-creation/ Congress in New York in January 2023.

鈥淭he video will be聽used by Manchester delegates to promote Manchester as an exciting and vibrant city to visit, focusing particularly on its cultural offering.

鈥淚t鈥檚 really important because, after New York, the next ISPA Congress is scheduled to be in Manchester in June 2023.

鈥淭he聽contract聽win comes on the back of the work we鈥檝e done previously for聽Marketing Manchester. We鈥檙e delighted to secure the contract as we鈥檙e based in Manchester and most of our staff have strong links with the city.鈥

The project builds on the work What Media did in producing聽115 pieces of content for the UN Climate Change Conference in Glasgow (Cop26).

Investment in video technology industry at all-time high in the UK