, star of our MarTech 50 ranking,聽 has partnered with media company helloo to bring programmatic DOOH advertising to helloo鈥檚 15,000 digital screens in Brazil.
The companies say the partnership will enable both domestic and global clients to connect with 325m people per month across helloo鈥檚 digital screen infrastructure in over one hundred shopping malls and five thousand residential buildings.聽
It delivers access to audiences in cities, airports, shopping malls and train stations in 20 public locations and across 20 residential and commercial building locations.
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. Through this partnership, advertisers worldwide will be able to access helloo鈥檚 inventory within high-traffic areas in residential and commercial building lifts and shopping malls, across major cities and regional areas in Brazil.
鈥淲e create conversations and capture moments in residential elevators and shopping malls with solutions that emphasize visual impact and bring innovation,鈥� said Ricardo Hilsdorf, head of programmatic at helloo.聽
鈥淣ow, through our partnership with VIOOH, we have the opportunity to expand these conversations to a global scale, introducing foreign brands at strategic moments of high engagement.聽
鈥淥ur digital screen network allows advertisers to reach a diverse audience in a powerful and effective way,鈥澛�
Gavin Wilson, global chief commercial officer at VIOOH, added: 鈥淏razil is a rapidly growing market for programmatic DOOH, and we鈥檙e excited to expand VIOOH鈥檚 real-time trading offering in Latin America.
鈥淭his is another opportunity for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH, this time in familiar and valued locations like shopping malls and areas close to home.鈥�
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