Global digital out of home (DOOH) supply-side platform, , has announced a new nationwide programmatic media owner partnership in France.聽
Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH).
Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens strategically positioned in the most vibrant streets and city centres across France.
This collaboration will allow advertisers to leverage VIOOH鈥檚 programmatic platform and Turnadon鈥檚 network delivering unique visibility and impact. Turnadon offers over 400 million impressions recorded monthly, 1200 well positioned digital screens across 10 major cities in France.
Turnadon鈥檚 commitment to precision is backed by state-of-the-art third-party technology integrated behind each screen, ensuring every impression is measured with pinpoint accuracy. It validates audience engagement, offering advertisers unparalleled insights and ROI for every campaign.
鈥淲e鈥檙e pleased to collaborate with Turnadon to unlock further commercial opportunities for advertisers, both those buyers within France and our overseas customers,鈥� said Jean-Christophe Conti, CEO at VIOOH.聽
鈥淲e are committed to growing our programmatic DOOH offering. Working with Turnadon offers even more opportunities for advertisers looking to invest in Europe and take advantage of the unique benefits afforded by programmatic DOOH in terms of flexibility, efficiency and alignment within omni-channel campaigns.鈥�
Yassine Mahdar, founder and CEO at Turnadon, added: 鈥淭his partnership marks a key milestone in programmatic advertising in France and abroad, offering advertisers, agencies, and trading desks the opportunity to develop unique visibility in city centres, with over 1,200 strategically positioned screens available.
鈥淎t Turnadon, we have always placed innovation at the heart of our strategy, and this partnership with VIOOH marks a significant step in the evolution of programmatic DOOH, combining it with the advanced programmatic capabilities offered by VIOOH.聽
鈥淭his alliance will enable brands to create even more effective, personalised, and connected campaigns targeting their audiences. DOOH has never been so powerful and precise, and we are excited to see the results this partnership will bring to advertisers in France and internationally.鈥�