VoCoVo has announced key changes to its leadership team, with Beth Worrall appointed CEO.
The retail communications specialist, which features on this year鈥檚 RetailTech 50, is transitioning from her previous position as co-CEO, while Rob Gamlin, co-CEO and founder, moves into a new role of strategic advisor.
After two years as co-CEO alongside Gamlin, Worrall takes on the role of CEO with a clear focus on expanding VoCoVo鈥檚 international presence.
She has more than two decades of diverse leadership experience in high-growth, innovative organisations, such as dunnhumby and EY, and working with top-tier retailers and service providers.
The firm aims to unite teams, customers and technology via voice-enabled solutions. It has experienced growth across the UK, US and Europe, supporting leading retailers including Iceland, Asda, Tesco, Dunelm, Currys, The Fresh Market and Wakefern Shoprite.
VoCoVo has also made two senior appointments to further strengthen its product and technology leadership. Melanie D鈥橫ellow has been appointed as director of engineering, following her tenure as head of engineering since March 2024.
D鈥橫ellow will work in close collaboration with Siobhan Myles, who has assumed the role of global product director, where she will shape VoCoVo鈥檚 product strategy while streamlining execution and alignment across product and delivery teams.聽
鈥淚鈥檓 excited to continue leading VoCoVo at such a pivotal time of growth,鈥� said Worrall. 鈥淎s we expand, I鈥檓 focused on scaling our solutions, driving innovation and setting new benchmarks for operational excellence and customer experience 鈥� all while further strengthening a culture where our people thrive and excel.聽
鈥淎 key part of that is bringing in the right talent for our next phase, and I鈥檓 delighted to have Melanie and Siobhan as part of our extended leadership team. Their experience and shared passion for product excellence will be instrumental in shaping our technology vision.鈥�
Gamlin said: 鈥淥ver the years, I鈥檝e had the privilege of witnessing extraordinary changes both in the retail industry and within VoCoVo. I鈥檓 incredibly proud of the journey we鈥檝e taken and the impact we鈥檝e made in improving the safety and engagement of retail colleagues and transforming retail operations.聽
鈥淎s I transition into my new role, I remain deeply committed to supporting the team and our shared vision as VoCoVo continues to innovate and evolve.鈥�