Vodafone and Disney have partnered on a new smart watch designed for children.
The Neo watch is designed to better connect children with parents and guardians through calls, chats, an activity monitor and parental controls.
The watch integrates hardware designed by the Vodafone smart tech team and a software experience from designers at Vodafone and Disney.
A built-in forward-facing camera lets kids capture their daily adventures, while the activity tracker logs activity and sets a goal to encourage them to get on their feet.
The Vodafone Smart App gives parents聽 approval of a circle of trusted contacts, managing screen time through 鈥楺uiet Mode鈥� and viewing the device鈥檚 location.
Young users can personalise their Neo by choosing their own 鈥榮idekick鈥� from a selection of Disney characters, including Minnie Mouse, Elsa, Buzz Lightyear, and Darth Vader.
The project to develop Neo is part of a creative collaboration between Vodafone and Disney, alongside world-renowned designer Yves B茅har and his team at fuseproject.
Neo is the latest product from a new range of Vodafone hardware, part of its Designed and Connected by Vodafone project.
Products are built on Vodafone鈥檚 IoT platform centrally and then deployed across multiple markets.
Lutfu Kitapci, Managing Director at London-based Vodafone Smart Tech said: 鈥淎s a flagship product, Neo underlines Vodafone鈥檚 investment in the smart tech category. It demonstrates how we are building a platform that has the potential to drive significant value for the business, while also differentiating ourselves in this growing industry.
鈥淏y building products with clear use cases, all controlled in one Vodafone smart app, and distributing across multiple markets, we are able to develop consistent feature capabilities deployed across devices. 鈥�
John Love, VP, Interactive Experiences at Disney Parks, Experiences and Products added: 鈥淲e are thrilled to reimagine the possibilities for kids smartwatch experiences through this exciting collaboration in a rapidly growing category.
“By bringing cutting edge interactive design and technology together with beloved characters from Disney, Pixar, Marvel and Star Wars, we have created a truly innovative experience for children.鈥�