Investment

The world’s largest platform for small-scale farmers will expand its SMS service intoan online platform followingan £8Dzfunding injection.

Since 2015,Wefarmhas provided 2.5 million farmers with a free, AI-driven SMS tool to connect them with each other and a trusted marketplace.This is part of an ongoing trend ofoffered to improve agricultural businesses.

The round was led by Octopus Ventures, with participation from new and existing investors, including True Ventures,Rabo Frontier Ventures,LocalGlobe, June Fund andAgFunder. This round of investment brings±ڲ’stotal funding to $32m.

Over the last few years,±ڲ’splatformhasenabledfarmersvitalfor the world’s food productionto connect with one another and leverage the power of their community.

Millions ofthesefarmers can combine their knowledge and buying power as they tackle global challenges that are impacting their yieldssuch as climate change, limited soil fertility and growing demands for food worldwide.

±ڲ’splatform enables farmers to connect to their community, so they can know more, buy smarter, and sellbetter. To date, 2.5 million farmers have connected with one another for free and without access to the internet via theWefarmSMS platform.

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The company pioneered this offline technology for the market in 2015. Over 37 million knowledge-sharingconversations have taken place on theWefarmSMS service, while the marketplace has generated $29min sales.

The online expansion of the SMS service features a forum-based platform. This will enable farmers to work together to solve problems, supporteach other, and aggregate their buying and selling power to change the global supply chain.

Wefarmis building the definitive platform and network for the world’s biggest vertical,” saidfounderand CEO Kenny Ewan. “This is perhaps the largest community on Earth and yet it’s been vastly underserved by tech.

Today, the community is ready to expand into an online space with us. We have years of learnings and millions of data points to strengthen ourfirst-mover advantage as we build the online expansion ofWefarmfor hundreds of millions of farmers.

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Kamran Adle,early stageinvestor at OctopusVentures, added:“By building a highly engaged community ofmillions of small-holder farmers,Wefarmhas created a powerful platform providing greater access to vital knowledge and information, which allows farmers to unlock greater economic potential from their land.

“In practice that might mean understanding which fertilisers work best, what the market price is for certain goods, or new farming techniques that result in better yields, all of which can make asignificant difference to livelihoods.

It’s also anenormous market with more than 400 million small-holder farmers globally who collectively spend around $400 billion on farming inputs.

There is a huge opportunity for Kenny and the team atWefarmto achieve incredible scale and we’re excited for the launchof its digital platform which will further accelerate growth.”