Wellness services app Urban has raised $10 million in a funding round.
Led by patient venture investor, Accelerated Digital Ventures (ADV), Urban plans to accelerate towards its goal of becoming a one-stop shop for on-demand wellness services.
Existing investors Passion Capital and Felix Capital also participated.
To support the expansion, Urban is in the process of recruiting a team of 30 engineers in Lithuania.
鈥淥ur new Vilnius office will be instrumental in helping to evolve our service,鈥� said Giles Williams, co-founder and CTO of Urban.
鈥淭he Lithuania team will work on all aspects of our marketplace platform, including its award-winning client apps, practitioner business software, corporate offering and data science projects.鈥�
In November 2018, the London-headquartered company expanded its on-demand services beyond massage to include osteopathy, facial, and nail services.
Lee Strafford, ADV鈥檚 CEO added: 鈥淯rban is building an ecosystem of wellness offerings for a modern society with a highly varied set of needs.
鈥淲e really like Urban鈥檚 vision of delivering on consumer needs while making wellness a better business for therapists on the platform. So we鈥檙e delighted to partner with the team as they execute on their ambition.鈥�
Urban founder Jack Tang said: 鈥淲e鈥檙e excited to partner with ADV in the next stage of our growth and ambition. ADV鈥檚 long-term investment philosophy aligns with our plans to grow sustainably and organically, improving our already robust unit economics.
鈥淲e have a super exciting roadmap ahead. Our newly expanded engineering team means we can empower even more wellness practitioners to build thriving, independent businesses with Urban.
鈥淥ur goal is to become the one-stop shop for on-demand wellness services, and with the services we offer today, we鈥檙e just getting started.鈥�