Welsh tech firm Trigify.io has raised up to 拢1 million in funding.
Founded by Max Mitcham and Hugo Millington-Drake in 2023, Trigify uses AI and deep data analytics to help sales operations to target best prospects.聽聽
By seeking out signals across digital platforms, news feeds and job boards, Trigify creates 鈥楾riggers鈥� for sales leaders to prospect more targeted leads.
It is targeting wider sectors as it onboards more data sets and digital signals.聽聽聽聽
The funding comes from River Capital and Haatch Ventures.聽
“We are delighted to have River Capital on board to support Trigify.io’s journey,鈥� said CEO Mitcham. 鈥淪ince starting Trigify, it has been our mission to surround ourselves with people who can help make our journey a success.聽
鈥淩iver Capital have great connections in both the data and sales sectors, which will prove invaluable when it comes to improving our AI model for predicting buyer intent through signals.鈥�
River Capital鈥檚 fund:AI investment director David Walters commented: 鈥淲e were clear as soon as we met the team that they had built a platform that could transform the incredibly difficult outbound sales process using deep data sets and AI.
鈥淥ur go-to-market expert Martin Sutton diligenced this across his network and the message kept coming back that the Trigify platform could help sales teams get to prospects quickly with a high propensity to buy.聽
鈥淲e also felt straight away that we were talking to a team who had a track record of success in the sales space. Max has had huge success across the UK and North America in VP sales roles and has brought his sales AI vision to life creating a superb operations team around him.
鈥淲e are delighted to be investing in the team and platform and hope we can support Trigify through our AI, GTM and people networks.鈥�