Payments firmWise is seeking the first direct listing of a technology company on the LondonStock Exchange.
In contrast to a traditional Initial Public Offering, a directlisting is a fairer, cheaper and more transparent way fora company to broaden its ownership.
Wisesaysthe move is aligned withits mission to move money around the world faster,cheaper and more conveniently.
The London companyplans to establish a customer shareholder programme,OwnWise, whichwill reward customers joining as shareholders after admission.
OwnWise,nowopen for pre-applications from UK eligiblecustomers, provides participants with the chance to receive bonusshares in Wise, representing 5% of the value of the shares they buy and holdfor at least 12 months–basedon market value at the time of purchase–up to acap of £100, amongst other perks.
All existing investors, including the company’s team of current andpreviousemployees who hold options and shares, will be offered time-limitedenhanced voting shares.
The direct listing is possible due to the company’s sustainable approach togrowth. Wise has been profitable since 2017andreached£421 million of revenue in FY2021.
The company hasno plans to raise primary capitaland will trade on the main market of the London Stock Exchange.
“Wise is used to challengingconvention, and this listing is no exception,” said CEO and co-founderKristoKäärmann.
“We’re fixing a huge, structural problem on a global scale, and one which requiresenormous discipline to solve. Operating sustainably, with a profit margin, helps ustrack our journey to lower prices for customers as we scale and remove costs.
“Bybringing transparency and fairness into how we price our products, we’ve found acommon ground of creating massive value for our customers,and alsofor ourshareholders.
“Bringing in the people we serve as owners of Wise is something I’ve long wanted todo. Recently, we welcomed our first customer owners by gifting shares to a group of1,800 active customers. Because of the long-term nature of our mission, we’ve alwayschosen shareholders with an understanding of, and passion for, the problem we’resolving.
“A direct listing, combined with a widely available dual class share structure,allows us to bring customers and other like-minded investors into our shareholderbase, whilst keeping the focus on our deeply ingrained mission as we grow at speed.”


