Market research and data analytics giant YouGov has acquired open banking start-up Lean App.听
The listed London-headquartered company will add听financial transaction data听from around 40 industries听to its panel, profiling and other products and services听in the UK and US.听
Lean App users听will be asked to give consent to share their financial transaction data with YouGov.听听
Lean App’s four co-founders Luke Dugdale, Tom Stuart, Max听Lascombe, and Artur Jurgenson will join the parent firm听following the deal 鈥� for an unspecified amount 鈥� with a听three–year earn-out based on success.听听
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鈥�We are excited to bring Lean App into the YouGov fold as we continue to invest for growth in line with our strategy,鈥� said听CEO and co-founder Stephan Shakespeare.听听
鈥�The addition of financial transaction data, alongside the launch of YouGov Safe, expands our capabilities to provide our clients with data that verifies consumer behaviour.听听
鈥�By helping our clients understand their audience’s full journey across their digital activities and connecting it to YouGov’s rich attitudinal data, YouGov is redefining the possibilities of connected customer data for both consumers and clients.鈥�听