The right website imagery can have a positive impact on just about everything, from how engaging your site is to your conversion rate. This means that you need to put some thought into what imagery is right for your website!
In this article, we鈥檙e going to outline five great ways you can use website imagery to benefit your business. Let鈥檚 get started.
Use photos of your staff to humanize your business
Humanizing your business can help you build stronger connections with your customers. And the right imagery can really help you do this, as it offers a great way to introduce your team and put a face to your business.
Consider taking photos of your individual employees or your team at work. You can display these on relevant web pages, like in a blog post about your employees or on your 鈥淎bout Us鈥� page. This will help you build a relationship with website visitors, making it more likely that they鈥檒l trust you and want to make a purchase.
Let鈥檚 take a look at a few examples of businesses that humanize themselves through imagery for inspiration.
humanizes herself on her 鈥淎bout鈥� page. As you can see above, Shepard has an image of herself smiling and looking professional next to a paragraph that outlines her expertise. With this image, she puts a face to her name and makes her business seem much less intimidating. This is a very important strategy for a lawyer in particular 鈥� legal services can be unnerving but, by showing that she鈥檚 just a normal, friendly person, Alabama Attorney Sarah S. Shepard can humanize her business and encourage people to work with her.
On your 鈥淎bout鈥� page, consider implementing a similar strategy. Use pictures of yourself or your employees! This will show website visitors that your company is run by real people and not a faceless corporation. This will make website visitors more likely to make a purchase with you.
humanizes their business throughout their blog. For instance, one article announces that they ranked #4 on the list of Singapore Best Workplaces. The image above shows employees at an after-work gathering, smiling, eating, and having a great time. This shows that Adobe isn鈥檛 just a huge corporation 鈥� their team is full of cheerful people that work hard and play hard. By showing off this image, Adobe Singapore humanizes their business and makes it more likely that website visitors will want to make a purchase.
On your website, consider using pictures of your employees having a great time at work or at an after-hours event. This will help your website visitors relate better to your employees, building trust with your business and encouraging them to make a purchase with you.
Focus on trying to evoke an emotional response from visitors聽
If you鈥檙e able to inspire a strong emotion in your customers, they鈥檒l be far more likely to shop with you. Depending on what you sell, there鈥檚 a lot of different emotive images you could use.聽
Here are a few examples of ways you can stir up emotions in your customers with imagery:
- Happiness: Everyone likes to be happy! Show off images of your customers enjoying their lives as they use your products.
- Sadness or fear: Show images of people who are upset because they have a problem your business can solve.
- Belonging: Show families or communities using your products to show that your items will make them feel less alone.
Let鈥檚 take a look at a few examples of businesses that use emotional imagery on their websites for inspiration.
, a chiropractic and massage office in Canada, uses emotional imagery on their homepage. In the image above, you can see a woman with back pain. This image is meant to be relatable to the website visitor. After looking at the image, they鈥檒l want to relieve their pain, as this woman presumably is. This makes them more likely to get in touch with Chiropractor Calgary.
On your website, you can achieve a similar effect with your imagery. Use pictures of people who represent your customers having the same problems that they are. This will help them relate to your business more, making it more likely that they鈥檒l want to spend money with you.
, a public records business, uses emotional imagery on their homepage, as well. Take a look at the image above. Behind their search tool is a picture of a group of happy people who have presumably just been reunited. This image, possibly refined with an image enhancer for maximum emotional impact, encourages website visitors to start thinking about people they have lost contact with, which will make them want to use Intelius鈥檚 services.
Use images of happy people on your website! Most businesses can do this in some capacity 鈥� show people who are happy because you solved their problems or people having fun using your products or services. This type of emotional imagery will make them want to make a purchase with you.
Use imagery to show how your products or services work
People like to make informed purchases. If you show how your products or services work with imagery, you can increase your chances of making a sale! Additionally, you鈥檒l give your website visitors a better idea of what they鈥檒l get from your company, helping to improve your customer experience and leading to happier customers. Product photography, GIFs, or graphics that show how your service or program works, as well as photos of your products actually being used can all help with this.
Let鈥檚 take a look at a few examples of businesses that use imagery to show how their products and services work for inspiration.
At Loganix, we use screenshots and graphics to show people how our work. For instance, in the guest posting service section you can see above, there is an image of what a user鈥檚 screen looks like while getting set up. This gives website visitors a better idea of what to expect from Loganix鈥檚 services, making them more likely to make a purchase.
On your website, show off how your products and services work! You might want to show visitors your products in action or provide an image of people setting up your services. This will help to give them a better idea of what your company can do for them, making them more likely to want to make a purchase.
Apple shows off how their products and services work on their page. As you can see in the image above, there is an image of what an Apple Watch and an iPhone being used in a store would look like near a reader. There is also an image of a MacBook using Apple Pay to shop online. This gives website visitors a better idea of how Apple Pay works with their Apple Devices. By showing off how the program works, Apple makes it more likely that people will want to use it.
On your website, show off images of your products or services in action. This will help your website visitors better understand how they work, making it more likely that they鈥檒l want to spend money with your business.
Try to show off your brand鈥檚 personality
If you want people to feel connected to your brand, you need to show off your brand personality! Keep in mind that brand personalities will differ from company to company. For instance, a kids鈥� toy company will likely use a lot of colorful images, while a law firm will want to use more polished and professional imagery. Think about how your customers will want to be communicated with, and keep that in mind when choosing imagery.
Let鈥檚 take a look at an example of a business that shows off its personality in its website imagery for inspiration.
, a retailer of sparkling water makers, shows off their personality on their homepage. Take a look at the image of their holiday setup above. They have an image of their products on a bar cart with various holiday drinks. This image shows off SodaStream鈥檚 personality well 鈥� it conveys that they鈥檙e about having fun and celebrating. This image will get website visitors excited about their upcoming parties, making them more likely to spend money with SodaStream.
On your website, show off images of how you like your products to be used, such as in a family or party setting. This will help you show off your personality and better connect with website visitors, making it more likely that they鈥檒l make a purchase.
Show visitors what it鈥檚 like to be a customer
If you can help your customers imagine themselves using your products or services, they鈥檒l be far more likely to buy them. You can help people do this effectively with images of people who represent them.
Keep in mind that it鈥檚 important to use real people in your images, as opposed to aspirational models. Real people are more likely to seem relatable to your website visitors.
You can use user-generated content from your customers, too. If people see that your customers are ordinary people just like them and they love your products or services, they鈥檒l be more likely to trust you and make a purchase. Just be sure to ask for permission before using customers鈥� work, and credit them when you share it on your website.
Let鈥檚 take a look at an example of a business that uses imagery to show visitors what it鈥檚 like to be a customer for inspiration.
, a retailer of custom presents, shows visitors what it鈥檚 like to be a customer on their homepage. Take a look at the hero image in the screenshot above. A Gift Personalized has a rotating carousel of their products with various initial and name personalizations. This gets a customer to start thinking about what their own friends and family鈥檚 names would look like on these products, getting them excited and encouraging them to make a purchase.
Show off imagery on your website that helps a customer imagine what it would be like to incorporate your products or services into their lives. This will help them get excited about your products and make it more likely that they鈥檒l make a purchase.
Summary
Imagery is one of the most powerful tools you have at your disposal. It can help you market your products, engage your target audience, and so much more. In this article, we outlined five different ways that you can use imagery on your business鈥檚 website. Take a look at your site today and see what needs to be improved!
Author bio
is the COO at , an SEO fulfillment partner for agencies and marketers. We build easy-to-use SEO services that help businesses scale. If you liked this article, please check out our SEO guides and templates on the Loganix blog.