Government organisation Innovate UK has announce a new competition to find AR and VR experiences for large audiences.
The winners will receive part of a 拢17 million fund to invest in projects which test and generate new ideas for immersive experiences.
老九品茶es hoping for a share of the funds must be able to test their immersive experiences with mass audiences or develop new ideas for the creative industries.
Up to 拢16 million of the fund is available for four projects which include immersive experiences designed for audiences of more than 100,000 people.
A further 拢1 million is available for early-stage projects that seek to understand customer needs for immersive experiences and the tools needed to deliver them.
The competition is part of a wider 拢33 million investment that includes demonstration projects, research and development and an industry centre of excellence.
鈥淚mmersive experiences such as virtual, augmented and mixed reality have the potential to revolutionise the way we interact with the world,鈥� said the Innovate UK in a statement on the government鈥檚 website.
鈥淚ndustries that could benefit include advertising and marketing, architecture, fashion, film and television, gaming, publishing, museums, and music and performing arts.鈥�