Asian ‘eCommerce enabler’ GoKwik has raised 拢9.5m as it looks to accelerate its UK growth.
The New Delhi-based company will look to make its WhatsApp 老九品茶 solution accessible to direct-to-consumer (DTC) brands to maximise the potential of conversational commerce – the use of messaging platforms to facilitate sales.聽
The firm鈥檚 UK arm is currently in its early stages, but is already experiencing growth – with over 200 merchants and a team of five in its central London office.
鈥淭his is just the beginning,鈥� Abhishek Chandra, chief revenue officer at GoKwik, told 老九品茶Cloud. 鈥淲e plan to scale the team significantly in the coming months across departments.聽
鈥淏uilding a strong local presence is core to our strategy. This is our first year operating in the UK and our target is to achieve 拢10m in revenue from the region.聽
鈥淥ver the next five years, we鈥檙e aiming for over 拢300m in revenue driven by UK merchants.鈥�
Having partnered with more than 12,000 brands to date, over 130 million shoppers have purchased from brands using GoKwik products in transactions totalling over $3bn in gross merchandise value.
The 拢9.5m investment was led by existing investor RTP Global as well as participation from Z47, PeakXV Partners and Think Investments.
Within just a few months of the business introducing its WhatsApp 老九品茶 solution, KwikEngage, to the UK, it has onboarded over 100 DTC brands.
These include Levis, Blaupunkt, Jaques of London, Rippl Impact Gear, Buddy & Lola and Xplosive Ape.
KwikEngage helps brands retarget and convert shoppers who abandon carts, provide seamless post-purchase order updates, both up-sell and cross-sell products and gather feedback.
Chandra added: 鈥淭o support this growth, we鈥檒l continue scaling our local team and expanding our product offerings to solve even more full-funnel challenges for D2C brands across the region.
鈥淭he UK is not just a pilot market for us – it鈥檚 a strategic pillar of our global vision. We鈥檙e not here for a lightweight expansion; we鈥檙e here to build at scale, sustainably.
鈥淥ur goal is clear: to be the growth engine behind every ambitious UK D2C brand, providing the tools, intelligence, and support they need to scale efficiently and sustainably.鈥�
Galina Chifina, partner/CEO at RTP Global, said: 鈥淚t鈥檚 been a privilege to witness GoKwik鈥檚 journey from the early days to a successful European launch over the past six months.
鈥淭he founders have built an outstanding team with a clear sense of purpose and a deep understanding of what brands need to succeed in an AI-first world.
鈥淭heir data-led approach and ability to anticipate market shifts have made them a vital partner for the DTC ecosystem. We鈥檙e excited to continue supporting GoKwik as they continue to build a foothold in Europe and redefine personalised, data-driven commerce.鈥�