York-based Ad Signal, a specialist provider of video content management solutions, has raised 拢3m in investment from Foresight Group.
The fresh investment will allow the firm to accelerate the rollout of new products and expand its commercial footprint.
It comes at a time when the company is looking to capitalise on growing demand from broadcasters, platforms and post-production houses seeking more efficient, cost-effective content management solutions.
To support these growth ambitions, industry veteran Tom Toumazis MBE will join the team as non-executive chair.聽
He brings a wealth of experience in the media and entertainment industry, as well as being involved with several early-stage technology businesses.
He said: 鈥淲hat drew me to Ad Signal was the clarity of its mission and the industry-wide challenges it鈥檚 solving – ones I鈥檝e faced first-hand throughout my career in media.聽
鈥淔rom improving how content is monetised to reducing the cost and environmental impact of storage, the team is tackling issues that matter commercially and sustainably. I鈥檓 excited to support the business in its next phase of growth alongside Foresight Group.鈥�
Ad Signal has experienced significant growth since its inception in 2018 and has broadened into a suite of proprietary tools designed to help customers remove duplicate content, stay compliant and reduce digital storage needs.聽
It now works with major names including Sky, Clearcast and the Broadcasters Audience Research Board.
鈥淭his investment is a major milestone for Ad Signal and a strong endorsement of the vision we’ve built over the last few years,鈥� said Tom Dunning, founder and CEO, Ad Signal.
鈥淲ith Foresight鈥檚 support, we can supercharge the development of our technology and bring new products to market faster.聽
鈥淲atch this space 鈥� we are about to set a new standard for how content could be understood with a sustainability-focused approach.鈥�
Samir Rea, investment manager at Foresight Group, added: 鈥淲e are delighted to partner with Tom and the whole team at Ad Signal on what we believe will be an exciting journey.聽
鈥淭he combination of a compelling commercial opportunity, whilst also lowering customers鈥� carbon requirements, hopefully makes this a promising investment for Foresight.鈥�