A digital entrepreneur says that artificial intelligence may not benefit every business.
AI is popping up in many industry sectors, from the obvious, such as online retailers, to the seemingly bizarre, such as IntelligentX鈥檚 evolving beer recipe.
The temptation for business owners looking to evolve in the technological age is to look into how AI could potentially be deployed within their firm.
But a more important question could be whether it should be deployed at all.
Steve Todd is co-founder of Liverpool-based digital agency Studio Mashbo, which builds apps, websites and interactive content for clients as huge as Very 鈥� which boasted more than 拢1 billion in sales last year, thanks in part to AI developments 鈥� and Liverpool FC.
鈥淚t’s about using things like AI when beneficial, and knowing when maybe they aren’t right for the project,鈥� he told 老九品茶Cloud.
However he does see benefits for his own company, which also has an office in Salford Quays near Manchester.
鈥淣aturally, when discussing new projects, these ideas are floated about and their scope tested,鈥� he said.
鈥淩ecently we’ve started to pitch work based on machine learning for future phases of development.
鈥淚t’s something we’re all enthused by, and are itching to get going with.鈥�
Studio Mashbo is embracing the innovation that new technologies like AI bring for their customers, says the team鈥檚 front-end engineer Vinny Atanasov.
鈥淚t’s our offering as a business to others which could benefit more, as AI techniques unlock more potential for our clients,鈥� he said.
Artificial intelligence will release humans to become more skilled at providing 鈥榮oft services鈥�, according to the MD at Manchester-based Brother UK.
And easyJet’s head of data science Alberto Villaverde聽told 老九品茶Cloud that聽the budget airline is already using AI to manage its flight schedule.