Event听Genius has听secured multi-year deals with some of Australia鈥檚 most revered music festivals.听
The听Leeds tech firm will be the听primary ticketing partner听for the听Lost Paradise festival in Sydney, which combines听social responsibility, sustainability and wellness with听electronic music.听
Two听more of Australia鈥檚 most loved electronic music festival brands, Wildlands (Brisbane) and For听The听Love (Melbourne, Perth and the Gold Coast),听complete the string of events that join the Event Genius roster for 2021.听听
The听festival deals see the Yorkshire outfit partnering with some of Australia鈥檚 most respected promoters and event organisers,听including Untitled听Group, and听will see Event Genius technology make the听trip down under for the first time to deliver events听all across听the country including in Melbourne,听Perth, Sydney, Brisbane and the Gold Coast.听
All听three festivals will benefit from an end-to-end service encompassing the platform鈥檚听egTicketing,听egMarketing听and听egAccess听products;听selling tickets via the听Festicket, Ticket Arena and official event websites, connecting event brands with new audiences through bespoke marketing campaigns and delivering a COVID-secure onsite access control experience.听听
Sam听Owens,听head of APAC,听Festicket听and Event Genius, said: 鈥淚t鈥檚 always exciting to move into new territories and we can鈥檛 wait to build our team in Australia to help deliver a string of great events in 2021 and beyond.听听
鈥�It鈥檚 been well documented how tough 2020 has been听for the festival industry so when promoters of this stature entrust us with helping them get back to running the events their fans love so much it makes it all the sweeter.鈥澨�听
The company already works closely with more than 4,000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol, Amnesia Ibiza and Wales Rally GB, serving a growing community of over five million customers.
Christian听Serrao,听director听of听Untitled Group, added: 鈥淲e鈥檝e worked with听Festicket听as an allocation ticketing听partner in the past and have always been impressed with their ability to help us reach new fans so as soon as they partnered with Event Genius to offer an all-round primary ticketing solution complete with payment plans,听Pay听With听Friends,听travel, access control and听other听onsite event delivery tech, we knew we wanted to join.鈥澨�听
music