The BBC is not immune to the challenges of finding talented recruits, according to a senior executive.
When the BBC moved to MediaCityUK in 2011 the organisation was accused of not employing enough local people, especially in and around Salford.
As the Beeb鈥檚 workforce at Salford Quays has grown to 3,000 people it has been accused of sucking up digital talent and driving up wage inflation 鈥� something it categorically denies.
Christine Bellamy is the head of product at BBC Education and is responsible for online education and BBC Food content, which attract six million users ever week.
The BBC recently announced they would be creating 200 new digital jobs in BBC North but Bellamy said they faced the same recruitment challenge as other employers.
鈥淎s far as talent goes we have the same problem as everybody else,鈥� she explained. 鈥淲e鈥檙e six years in but we鈥檙e not the first in market as the person that everybody wants to work for. We might be in TV but we鈥檙e not in digital.
鈥淲e lose great people. We鈥檙e a bit like a football team. We have that talent but they move on because we don鈥檛 pay the most. People will come and go.
鈥淲e always need to do more but we do have the same challenges as everyone in the Greater Manchester community. We need more talent.鈥�
Bellamy took part in a recent digital summit called by Greater Manchester Mayor Andy Burnham and recalled the negative headlines around the BBC鈥檚 move to MediaCityUK in 2011, including not employing enough local residents and a number of senior executives refusing to relocate themselves to the north.
鈥淚n the first year about one third of staff came from the south,鈥� recalled Bellamy, herself a long-term resident of the North West.
鈥淎bout a third of people came from the local area and about a third came from the rest of the UK. If you look at it now it鈥檚 really changed.
鈥淚f you walk around there now you鈥檒l hear a lot of northern voices, people who were born and bred in this area. As a mature business,聽six years in, we are going back to the community of Manchester.
鈥淚t鈥檚 been a brilliant move for us. We鈥檝e done everything聽to tie in with the businesses around us but we always need to do more.鈥�
The BBC employs 3,000 people in MediaCity, with the largest slice of 800 working in the digital sector.
鈥淒igital is enormous for the BBC and it鈥檚 growing,鈥� she said. 鈥淵ou鈥檝e seen what鈥檚 happened with iPlayer in the last few years. It鈥檚 about a personalised experience with all our products. The next few years are quite critical.
鈥淲e had a speech from our director general and it鈥檚 all about transformation and it鈥檚 all now about digital.鈥�