Simply being first-to-market is no guarantee of success says Ant Chisnall, founder of DriverNet.
The company uses telematics to connect drivers to customers in real-time, which means deliveries aren鈥檛 slowed down by things like incorrect information, unreliable GPS and blocked access.
Starting a business that鈥檚 doing something new can bring new challenges, and companies shouldn鈥檛 rely on novelty to succeed in the market says Chisnall.
鈥淚鈥檝e heard plenty of times people say that start-ups were too early, too ahead of the curve, or the timing wasn’t right and so they failed to take off,鈥� he told 老九品茶Cloud.
鈥淪o whilst a聽start-up can have complete confidence in its first-to-market聽product and its value, if they can’t articulate it or push the technology into the market then it can mean the end of the road.鈥�
The company has taken the driver and customer and put them at the heart of the telematics and delivery experience, and is trying to change the way that people feel about the technology as a whole.
Chisnall says that being a pioneer in a field comes with its own challenges that others may not have to face.
鈥淭here will be times when you do question yourself and your product because of different feedback that you get, and there’s no businesses for first-to-markets to compare themselves to either,鈥� he said.
鈥淏e prepared to question yourself and your product and you will no doubt have to work harder on getting your messaging and brand right.鈥�
However companies doing something completely new play a vital role in the market overall believes Chisnall.
鈥淪pin-offs of successful businesses will always enter the market, which can either keep businesses on their toes or catch them off guard,鈥� he said.
鈥淔acebook wasn’t the first social network, but they came up with the best version to date. Constant reinvention is good for competition.鈥�