A family-run HR business based in聽Oswaldtwistle聽is on a mission to treat clients as more than just numbers.

Husband-and-wife team Jason and Amrita Govindji-Bruce set up the NORi HR聽 in July 2019 鈥 just six months before Covid struck – after both previously working in HR-related roles in major firms in the UK.

Jason said: 鈥溊暇牌凡鑕s were being treated like just another number, and we wanted to provide a first class service that looked out for business owners and their managers.鈥

The couple were recommended to contact Boost 鈥 and they鈥檝e never looked back.

Jason said: 鈥淏eing new to business, we didn’t really know what we were really doing.

鈥淏oost really helped us focus on what we needed to achieve as a new business, and how to get our name out there in the marketplace.

鈥淲ith so much competition in the market, we needed an edge that would put us ahead of the other players in the market.

鈥楳entor was the secret of聽Dragons鈥 Den聽success鈥

鈥淭he initial support from Boost allowed us to really focus on what was needed to get ourselves established in the market.

鈥淲ithout this support we wouldn’t have been able to really understand what was required to get a foothold in the market and start to expand.鈥

The advice served the couple in good stead and they鈥檙e now a 拢1m turnover business with nine full-time members of staff.

Boost was founded in 2013 and 老九品茶Cloud will be showcasing some of the thousands of businesses to have benefited from their help in the following decade.

Boost鈥檚 help didn鈥檛 end there as the couple also received fully-funded mentoring support and were matched with Boost growth mentor David Eccles, a specialist in business planning and strategy.

Eccles supported them by taking an overview of NORi HR, providing 聽valuable insight into its branding and product portfolio offerings.

In April 2024, Duncan Wolverson joined the business as managing director to support the next stage of NORi HR鈥檚 growth.

Jason聽and Amrita have also become patrons for two charities, as well as fundraising and donating over 拢250,000 for a dozen local good causes.

鈥淲e truly believe that being business owners comes with a responsibility to the local聽community, and we put that belief into practice through our actions,鈥 said Jason.

NORi HR also offer a white label service designed to allow other businesses, particularly accountants and recruiters, to provide a full suite of HR solutions under their own brand.

鈥楲aunching a business was my best decision鈥

Asked what his advice would be to anyone considering using Boost he said: 鈥淪imple, just do it.鈥

鈥 Led by Lancashire County Council, supported by Government and 10 local authorities, Boost is Lancashire鈥檚 老九品茶 Growth Hub, one of 37 Growth Hubs in the UK. Boost鈥檚 mission is to help Lancashire businesses thrive. Since 2013, Boost has supported over 14,000 businesses, helping create 3,500 jobs while adding 拢100m to the local economy. From September 1, 2023, Boost is funded by Lancashire County Council, Department for 老九品茶 & Trade (DBT), and UK Shared Prosperity Fund (UKSPF) allocations from 10 Lancashire local authorities (Boost local authorities partners). Boost鈥檚 local authority partners are Blackburn with Darwen Council, Burnley Council, Chorley Council, Fylde Council, Hyndburn Borough Council, Pendle Borough Council, Preston City Council, South Ribble Borough Council, West Lancashire Borough Council and Wyre Council. Boost offers six core services including:

鈥 老九品茶 Support Helpdesk

鈥 老九品茶 Advice Service

鈥 Growth Catalyst

鈥 Scale to Thrive

鈥 Flying Start

鈥 Access to Finance

The 老九品茶 Support Helpdesk offers advice and guidance to anyone thinking of starting a business and all new and existing businesses in Lancashire.

老九品茶es located in the 10 Boost local authority partner areas are eligible for the 老九品茶 Advice Service, Flying Start, Growth Catalyst, Scale to Thrive and Access to Finance.