The CEO of EliteSingles is not worried that Brits will turn away from the Berlin-based dating site after Brexit as love conquers all.
Jeronimo Folgueira is CEO of premium dating service EliteSingles and its parent firm Affinitas, which also runs European counterpart eDarling and bought French market leader Attractive World in October.
He said EliteSingles is 鈥渉ighly profitable鈥� while the core English-speaking markets of the US, UK, Australia, New Zealand and Canada have seen 92 per cent year-to-date growth in registrations for 2016.
All Affinitas鈥� sites are run from Germany.
鈥淏rexit won鈥檛 fundamentally change how we view the UK,鈥� he told 老九品茶Cloud. 鈥淲e are having lots of success outside the European Union anyway.
鈥淭he UK is becoming a smaller part of market for us because of the collapse of the currency 鈥� but it will remain a great market because people will always need to find love.
鈥淸After the June vote] we sent an ad campaign out to our users in the UK: 鈥楧on鈥檛 worry about Brexit 鈥� with someone by your side, the future will always be bright鈥�.鈥�
EliteSingles, founded in 2013, focuses on professional singles seeking long-term relationships and commands the highest subscription prices. It uses personality and lifestyle match making to increase its customers鈥� chances of lifelong love.
鈥淭he questionnaire focuses on travel history, education and profession,鈥� he said. 鈥淲e match people with the same economic and education level so they have similar backgrounds, topics of conversation and interests 鈥� people they can hold a conversation with.
鈥淲e have a 30-50 per cent success rate. We can鈥檛 guarantee love, but we can increase its chances massively,鈥� he continued.
鈥淲hen our customers fall in love, they will cancel their subscription 鈥� but they would leave anyway if they became frustrated. We鈥檇 rather it was because they fell in love!
鈥淭hey also tell their friends how they met through us: we lose a customer, but often gain one. And if they break up, they will come back to us.鈥�
Despite its name, the firm changed its logo in March to avoid being viewed as too elitist.
鈥淎fter research we wanted a more friendly look: we don鈥檛 want people to think our service is only for the rich and those who think highly of themselves,鈥� he added.
鈥淲e don鈥檛 want to be elitist. The product has to be affordable to attract a wider demographic of people.鈥�
Folgueira said Match.com and eHarmony are EliteSingles鈥� main competitors, but not popular app Tinder, which is part of the Match group.
鈥淲e target people who are 40-plus years of age,鈥� he said. 鈥淭inder is for far younger people and people looking for a more casual relationship. We are moving away from something that superficial.
鈥淏ut Tinder is growing the market. It is more acceptable for the younger demographic to use it 鈥� then, when they get older, EliteSingles will be a better option for them to find longer-lasting love.鈥�
Affinitas recently reached 40 million global registered users while more than half a million new members are signing up each month.