Readers of the online technology publication and an expert judging panel have together decided the 50 companies blazing a technology trail in marketing.

The MarTech听50听celebrates businesses of all sizes creating original tech solutions for companies engaging in marketing, advertising, loyalty programmes and more.

Topping this year’s ranking is White Label Loyalty, a customer loyalty platform that helps clients to better understand their customer and deliver an engaging reward experience to drive long-term growth and retention at scale.

In second is DOJO AI, an ‘intelligent marketing system’ that watches every channel, tracks brands, runs workflows and acts on their behalf.

LoopMe in third is a global leader in brand performance, redefining brand advertising for the digital world and bringing brands into apps.

In fourth was LoyaltyLion, ahead of The听Creative听Composite,听a specialised digital marketing agency dedicated exclusively to the dental sector 鈥� from individual clinics to global manufacturers.

In seventh – behind Snicket Labs – is ClickTech, a marketing technology ecosystem built to simplify and strengthen how people grow in the digital economy. It is designed to take users from learning through to execution and into real, measurable success.

VIOOH, Relative Insight and Lunio complete the top 10.

Also featuring on this year’s ranking are:

Reward – a platform combining technology, data insight and digital marketing to deliver richer customer experiences, measurable sales growth and lasting loyalty

Leaf – a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands

Cognism – which provides accurate, compliant-first B2B data and sales intelligence for revenue teams growing across Europe and beyond

RevLifter – which helps online retailers turn more visitors into customers via an intelligent promotion targeting platform which collects behavioural signals from each visitor to calculate their likelihood of buying

Propello Cloud – which provides a 鈥榩lug and play鈥� white-label loyalty solution, enabling mid-to-enterprise organisation to build out scalable rewards and loyalty programmes

Purple – which transforms everyday spaces into connected, smarter environments by providing businesses with secure WiFi, powerful data insights and interactive maps

The ranking in full:

MarTech 50 – UK’s most innovative marketing technology creators for 2026

老九品茶Cloud called on its readers to vote for companies from the 95-strong shortlist. A combination of these votes and choices from an expert judging panel determined the top 50.听

The judging panel was comprised of:

鈥� Robin Langford, editor, Performance Marketing World
鈥� Beth Sissons, senior director 鈥� Awareness2Demand, Tyto
鈥� Anol Bhattacharya, EVP Innovation & Technology, Hotwire
鈥� Guy Pearce, tech & media M&A, Alvarez & Marsal
鈥� Jonathan Symcox, editor, 老九品茶Cloud

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The group reported PBT of 拢4.6 million for the calendar year, down from 拢18.1m in 2024.

Total net revenue was 拢210m, down 9.2%, with an operating profit of 拢10.2m (2024: 拢22.5m), driven by the closure of its Australian media buying business in September 2025 and one-off items including restructuring costs.

Zaid Al-Qassab, a former CMO at Channel 4, left 鈥榖y mutual consent鈥� at the start of the month. He joined in 2024 to help stabilise the business and it has introduced cost savings.

Dame Heather Rabbatts (pictured) moved from non-executive chair to executive chair on an interim basis while it seeks a successor. Tech powerhouse Vin Murria OBE, a substantial and long-term investor in the business both privately and through her company AdvancedAdvT, was appointed deputy chair. She has seen takeover approaches rebuffed in the past.

鈥淭he group operated in a very challenging market in 2025 with weak consumer sentiment, particularly in Australia,鈥� the firm stated this morning. 鈥淭his, combined with US trade policy changes, caused many clients to delay or reduce their marketing spend, with some project-based work postponed entirely.听

鈥淭he group suffered from the US Government shutdown in the fourth quarter, which impacted the high-margin Issues Specialism; government revenues were lost while staffing had to be maintained due to uncertainty of the timing on the restart of funding and work.鈥�

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The group made its first two strategic acquisitions in seven years in the period, with Dune 23 and The Women’s Sports Group.

It said this morning that it would increase its share buyback programme rather than pay a dividend to shareholders.

“It is my privilege to lead this world-famous company,鈥� said Rabbatts. 鈥淥ur 2025 financial performance was impacted by the tough market context and the board is clear on the action that the business needs to take; our focus will be to simplify the businesses, to refine our go-to-market offer and to unlock the intrinsic value of the company.

“Whilst we expect continued market uncertainty, we are confident in targeting net revenue growth and operating profit growth in 2026, in line with current market expectations.听

鈥淲ith a unique market position, a deep understanding of our clients’ business, broad expertise across both government and commercial sectors and specialised data-driven systems, the board believes that the company is well-positioned to create value for shareholders.”

M&C Saatchi鈥檚 share price has fallen 15% in the year to date and currently stands at 114p, giving it a market cap of 拢138.68m.

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A wave of new digital LED installations aim to empower the club鈥檚 commercial opportunities and enrich fan engagement.

The transformation includes a brand-new high resolution LED screen to replace the legacy display; a cutting edge 900mm high digiBOARD perimeter system; a mid-tier digital ribbon and digitalisation of eight vomitory signs on the John Street Family Stand; along with new external screens above the Tony Currie Stand reception to create a fully immersive digital platform across the stadium.听

Transforming the home of the Blades has been powered by significant investment in the matchday experience under the club鈥檚 renewed ambitions with its new ownership group.

鈥淭his is a landmark moment for the club,鈥� said Stephen Bettis, CEO of Sheffield United. 鈥淲e鈥檙e not just upgrading our screens 鈥� we鈥檙e enhancing the entire fan experience and creating a more dynamic commercial platform for our partners.

鈥淭his investment reflects our ambition to modernise Bramall Lane and deliver a Premier League-standard environment, both on and off the pitch.鈥�

With more than 50% of the Premier League and most Championship stadiums already featuring ADI鈥檚 digiBOARD systems, Sheffield United join a growing list of clubs embracing digital transformation to future-proof their venues.听

The new platform at Bramall Lane not only enhances visual impact but also provides a flexible, scalable solution for live content, sponsor messaging and fan engagement.

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鈥淭his project is a perfect example of how we help clubs unlock the full potential of their venues,鈥澨� said Claire Fitzgerald-Firth, head of engagement & client services at ADI.

鈥淔rom the new digiBOARD system to the digital ribbons and signage, every element has been designed to elevate the matchday experience and deliver greater value for fans, sponsors and the club alike.鈥�

ADI worked closely with the club from initial consultancy through to delivery. The entire platform is powered by ADI鈥檚 Live Venue broadcast fibre network, enabling remote content creation and management across all digital assets.听

Behind the scenes, ADI鈥檚 Live Venue delivery crew work in constant motion 鈥� remotely distributing assets across every digital touchpoint inside Bramall Lane from its Preston-based headquarters.

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Described as a leader in customer engagement and commerce media, Reward was founded in 2001 by Gavin Dein and operates across Europe, the Middle East and Asia.

Its cloud-based API platform integrates content, advertising and commerce to deliver experiences for customers. It is behind many bank loyalty programmes seen today from brands such as Visa, NatWest Group and Barclays.

Reward also works with the world鈥檚 largest retailers such as McDonald鈥檚, eBay, Deliveroo and Amazon.听

Last year it won backing from Dragons鈥� Den star Touker Suleyman, who struck a partnership that brought his clothing brand Hawes & Curtis into the company鈥檚 global retail network.

Reward – formerly known as Reward Insight – was recently bought by Nasdaq-listed Rezolve Ai PLC, a global provider of AI-driven conversational commerce and payments infrastructure.

Now Mastercard and BNP Paribas veteran House, previously chief commercial officer of the firm, has been appointed to lead it.

House is a highly experienced international technology and data executive with more than 25 years of experience building, scaling and exiting high-growth businesses across North America, Europe, Africa and Asia.

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As CEO of Reward, House will focus on scaling the company鈥檚 international footprint, expanding its Finance Media Network, enhancing its intelligence capabilities and accelerating growth in major markets including the United States, Europe and the GCC.听

Daniel M Wagner, founder, CEO and chairman of Rezolve Ai, said: 鈥淛ames is a high-calibre international operator with exactly the experience we look for in leaders within the Rezolve Ai platform.听

鈥淗e has built and scaled technology and data businesses globally, understands how to turn intelligence into commercial growth, and knows this business well.

鈥淩eward sits at the intersection of banking, commerce and media, an increasingly valuable position as AI reshapes how consumers discover, engage and transact. James鈥檚 appointment strengthens our ability to scale that opportunity internationally and accelerate execution across one of the most important parts of the Rezolve ecosystem.鈥�

House added: 鈥淩eward has built a powerful platform with strong market positions, exceptional partner relationships and a clear opportunity to scale internationally. As part of Rezolve Ai, we now have the backing, ambition and broader AI commerce vision to accelerate that growth significantly.

鈥淭he convergence of banking, media, loyalty and commerce is creating a major new category and we believe Reward is well positioned to lead in it. Our focus now will be on scaling into new markets, expanding the value we deliver to partners and helping shape a more intelligent and connected future for commerce.鈥�

Jamie Samaha will stand down on 31st May 2026, having been in the role since 2023.

Zuto appoints new CEO as it targets 拢100m turnover

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Alongside a panel of expert judges, your votes will help celebrate the UK’s most innovative startups, scaleups and established marketing technology firms.

A total of 95 companies have been shortlisted for potential inclusion in the MarTech听50, an annual ranking which focuses on companies creating original tech for marketing and advertising.

On the voting page,听available at the听below听link,听we鈥檝e included the names of the听shortlisted听companies,听the听city or town and region in which听they are based, and a short description of what they do.

MarTech 50: Vote for the most innovative UK marketing technology firms

Reader voting begins today and will run for seven days, ending at 23:59 on Monday 13th April.

The final MarTech听50 ranking, to be decided by a combination of judging panel selections and reader votes, will be published on Monday 27th April.

Subscribe to our newsletter to be among the first to see the results.

The judging panel:

鈥� Beth Sissons, senior director – Awareness2Demand, Tyto PR
鈥� Anol Bhattacharya, EVP Innovation & Technology, Hotwire
鈥� Robin Langford, editor, Performance Marketing World
鈥� Guy Pearce, associate director, TMT, Alvarez & Marsal
鈥� Jonathan Symcox, editor, 老九品茶Cloud

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The market reacted after the agency collective reported a swing from profit to a huge loss in its latest annual results.

The Mission Group issued a profit warning in January amid 鈥榤acroeconomic uncertainty鈥�. Today it said revenues fell 21% in 2025 to 拢68.8 million.

It swung from 拢2.9m profit before tax in 2024 to an 拢18.8m loss in 2025.

The firm, which in 2024 snubbed a 拢32m takeover from fellow listed tech agency group Brave Bison, said completions of some of its major projects have carried over into 2026, which has impacted FY2025 revenues.

Its market cap stands at exactly 拢13m approaching the end of Tuesday trading. The share price has dropped from around 50 pence in summer 2023 to 14.3p at the time of writing.

Net bank debt on 31st December 2025 was 拢9m, down from 拢9.5m a year earlier.

In January the group said it had appointed two new figures to its board and revealed a plan to make cost savings by consolidating its divisions following a strategic review initiated following the appointment of John Carey (pictured) as chief executive in September 2025. This includes the establishment of a single, unified B2C and B2B advertising agency.

鈥楢 great British success story鈥�: Huel bought by Danone in 鈧�1bn deal

Former CEO James Clifton stepped down in November 2024.

The Mission Group said this morning it had increased annualised cost savings by another 拢4m. It pointed to continued strong client retention – over half of 2025 revenues came from clients of more than five years – while new client wins included Omega Watches, Beko, Farizon, easyJet, Bugatti, ABB Robotics and Wain Homes.

“The group showed resilience during a year characterised by change and challenging trading conditions,鈥� said Carey. 鈥淲hile our FY2025 result shows the impact of client caution continuing into Q4, we maintained our impressive track record of client retention and continued to win new clients.

鈥淭his is a credit to our people and I would like to thank them for all their hard work and the outstanding results produced for clients during the year.鈥�

鈥楢 great British success story鈥�: Huel bought by Danone in 鈧�1bn deal

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The agency collective, which issued a profit warning in January amid 鈥榤acroeconomic uncertainty鈥�, said revenues fell 21% in 2025 to 拢68.8 million.

It swung from 拢2.9m profit before tax in 2024 to an 拢18.8m loss in 2025.

The firm, which in 2024 snubbed a 拢32m takeover from fellow listed tech agency group Brave Bison, said completions of some of its major projects have carried over into 2026, which has impacted FY2025 revenues.

Its market cap stands below 拢13.4m after an 18% fall this morning (writing at 9.30am). The share price has dropped from around 50 pence in summer 2023 to 14.7p at the time of writing.

Net bank debt on 31st December 2025 was 拢9m, down from 拢9.5m a year earlier.

In January the group said it had appointed two new figures to its board and revealed a plan to make cost savings by consolidating its divisions following a strategic review initiated following the appointment of John Carey (pictured) as chief executive in September 2025. This includes the establishment of a single, unified B2C and B2B advertising agency.

鈥楢 great British success story鈥�: Huel bought by Danone in 鈧�1bn deal

Former CEO James Clifton stepped down in November 2024.

The Mission Group said this morning it had increased annualised cost savings by another 拢4m. It pointed to continued strong client retention – over half of 2025 revenues came from clients of more than five years – while new client wins included Omega Watches, Beko, Farizon, easyJet, Bugatti, ABB Robotics and Wain Homes.

“The group showed resilience during a year characterised by change and challenging trading conditions,鈥� said Carey. 鈥淲hile our FY2025 result shows the impact of client caution continuing into Q4, we maintained our impressive track record of client retention and continued to win new clients.

鈥淭his is a credit to our people and I would like to thank them for all their hard work and the outstanding results produced for clients during the year.鈥�

鈥楢 great British success story鈥�: Huel bought by Danone in 鈧�1bn deal

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Zaid Al-Qassab, former CMO at Channel 4, joined in 2024 to help stabilise the business and it has introduced cost savings amid falling annual revenue.

In an unaudited trading update for the year to 31st December 2025, the advertising and marketing business said like-for-like net revenue is expected to fall around 7%, or around 2.5% excluding Australia – a 鈥榖lack hole鈥� for the business.

Dame Heather Rabbatts, currently non-executive chair, will assume the role of executive chair on an interim basis while the search for a successor gets underway.

Tech powerhouse Vin Murria OBE (below), a substantial and long-term investor in the business both privately and through her company AdvancedAdvT, has been appointed deputy chair. Murria holds 11.8% of M&C Saatchi while AdvancedAdvT owns 9.8%.听

AdvancedAdvT has confirmed this morning that it will not make a takeover bid for M&C Saatchi.

After forming listed vehicle AdvancedAdvT, Murria鈥檚 takeover approaches for M&C Saatchi in 2022 were met with investor pushback. AdvancedAdvT – now described as an international software solutions provider for the business solutions, healthcare compliance and human capital management sectors – turned its attention to other acquisitions.

However exited entrepreneur Murria is now taking a more central role at struggling M&C Saatchi, which also commenced a share buyback programme of up to 拢4.5m this morning.

鈥淶aid has been instrumental in leading the company through its transformation and business integration, from over 40 independent businesses to five connected regions benefiting from end-to-end marketing services offerings,鈥� the firm stated.听

鈥淶aid also undertook the company’s first M&A transactions in seven years, successfully integrating two acquired businesses as well as launching and uniting the company behind its business proposition, Cultural Power.

鈥淭he board remains focused on delivering shareholder value. Through the success of our transformation programme and improvements in our operating model, we remain confident in medium term growth across all profit indicators. However, there is further work to do to maximise shareholder value.鈥�

To this end, it said it had appointed Murria and also an independent non-executive director in Nicholas Shott.

Shott has spent much of his career at Lazard, where he held senior roles including vice chairman of European investment banking and head of UK investment banking.

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Dame Heather said: “In my role as interim executive chair, I will be focused on driving our strategy and shareholder value, and supporting our talented team to continue to deliver best-in-class solutions for our clients through our diverse portfolio of specialisms.

“I am delighted to welcome Vin and Nicholas to the board. They both bring a wealth and breadth of experience advising listed companies, and will reinforce the Board’s existing expertise and strategic insight.”

Murria said: “As a long-term shareholder, I am looking forward to working with Heather and the Board to support the delivery of the company’s strategy and to drive the business forward.听

鈥淢&C Saatchi is a special business that has significant exposure to high-growth sectors through its diverse portfolio of specialisms with huge potential for value creation across all its constituent parts.”

Trading exchange startup QFEX raises 拢7m

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Zaid Al-Qassab, former CMO at Channel 4, joined in 2024 to help stabilise the business and it has introduced cost savings amid falling annual revenue.

In an unaudited trading update for the year to 31st December 2025, the advertising and marketing business said like-for-like net revenue is expected to fall around 7%, or around 2.5% excluding Australia – a 鈥榖lack hole鈥� for the business.

Dame Heather Rabbatts, currently non-executive chair, will assume the role of executive chair on an interim basis while the search for a successor gets underway.

Tech powerhouse Vin Murria OBE (below), a substantial and long-term investor in the business both privately and through her company AdvancedAdvT, has been appointed deputy chair. Murria holds 11.8% of M&C Saatchi while AdvancedAdvT owns 9.8%.听

AdvancedAdvT has confirmed this morning that it will not make a takeover bid for M&C Saatchi.

After forming listed vehicle AdvancedAdvT, Murria鈥檚 takeover approaches for M&C Saatchi in 2022 were met with investor pushback. AdvancedAdvT – now described as an international software solutions provider for the business solutions, healthcare compliance and human capital management sectors – turned its attention to other acquisitions.

However exited entrepreneur Murria is now taking a more central role at struggling M&C Saatchi, which also commenced a share buyback programme of up to 拢4.5m this morning.

鈥淶aid has been instrumental in leading the company through its transformation and business integration, from over 40 independent businesses to five connected regions benefiting from end-to-end marketing services offerings,鈥� the firm stated.听

鈥淶aid also undertook the company’s first M&A transactions in seven years, successfully integrating two acquired businesses as well as launching and uniting the company behind its business proposition, Cultural Power.

鈥淭he board remains focused on delivering shareholder value. Through the success of our transformation programme and improvements in our operating model, we remain confident in medium term growth across all profit indicators. However, there is further work to do to maximise shareholder value.鈥�

To this end, it said it had appointed Murria and also an independent non-executive director in Nicholas Shott.

Shott has spent much of his career at Lazard, where he held senior roles including vice chairman of European investment banking and head of UK investment banking.

Lord Sugar goes on firing rampage

Dame Heather said: “In my role as interim executive chair, I will be focused on driving our strategy and shareholder value, and supporting our talented team to continue to deliver best-in-class solutions for our clients through our diverse portfolio of specialisms.

“I am delighted to welcome Vin and Nicholas to the board. They both bring a wealth and breadth of experience advising listed companies, and will reinforce the Board’s existing expertise and strategic insight.”

Murria said: “As a long-term shareholder, I am looking forward to working with Heather and the Board to support the delivery of the company’s strategy and to drive the business forward.听

鈥淢&C Saatchi is a special business that has significant exposure to high-growth sectors through its diverse portfolio of specialisms with huge potential for value creation across all its constituent parts.”

Trading exchange startup QFEX raises 拢7m

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The London-listed MarTech, behind a customer experience and data platform for personalised marketing, will pay $30m up front for Alia Software Inc, an AI鈥憄owered pop-up and email/SMS list-growth tool built exclusively for Shopify merchants.

The remaining $30m will be based upon performance.

Alia expands first- and zero-party data and customer reach by converting anonymous website visitors into known email and SMS contacts through intelligent, brand鈥慳ligned pop鈥憉ps and interactive experiences.

Founded in 2022, it serves 2,700+ customers including听 and has forward-looking annual recurring revenue in excess of $8m as at 31st December 2025 – up from $1m a year earlier – and is debt-free.

Customers include TOMS, Hexclad Cookware, Aviator Nation, ILIA Beauty and Comfrt. The founders of Alia will continue in leadership roles within the business from Alia’s New York headquarters.

Dotdigital says the deal creates additional opportunities for retention, cross鈥憇ell and upsell across the group’s customer base and supports its transformation into a multi鈥憄roduct business with a strengthened partner network – building on the acquisitions of Fresh Relevance and Social Snowball.听

The group entered FY23 with 拢48.9m of forward鈥憀ooking ARR and, following the completion of the acquisition of Alia, ARR now exceeds 拢81m. It is consistently delivering adjusted profit before tax margins in excess of 20% per annum.

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“The acquisition of Alia further advances our CXDP (customer experience and data platform) vision by strengthening our on鈥憇ite conversion and first and zero鈥憄arty data capture capabilities,鈥� said Milan Patel, CEO of Dotdigital (pictured).听

鈥淭hese are increasingly important areas for marketers as customer acquisition costs rise and privacy standards evolve.听

鈥淎lia represents our continued pace of acquisition execution which has collectively transformed the group’s capability, scale and market position across all three of our strategic pillars, while consistently maintaining strong profitability.听

鈥淭his positions us well to capitalise on the opportunities ahead as the markets we serve continue to navigate and evolve.”

Shaan Arora, co-founder and CEO of Alia, commented: “Dotdigital shares our belief that the earliest moments of the customer journey are critical to long鈥憈erm value creation. By combining Alia’s AI鈥憄owered on鈥憇ite conversion technology with Dotdigital’s CXDP, we can help merchants capture richer customer data, improve conversion rates, and drive more meaningful customer relationships.”

鈥業 built a 拢35m turnover business in 18 months鈥�

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