A healthtech start-up looking to聽disrupt the oral care and dental insurance markets with a revolutionary new product has successfully exceeded a 拢400,000 equity crowdfunding target.
Brushlink, the brainchild of award-winning dentist Dr Dev Patel, has developed a revolutionary device and associated smartphone聽app which transforms any toothbrush into a smart toothbrush.
The device attaches to all toothbrush types and links to the app via Bluetooth technology. The system provides users with real-time feedback on their brushing angulations and coaches them to improve their oral hygiene habits.
Patients are then rewarded with a brushing score after each session. Users who subscribe to the Brushlink Rewards plan or use certain dental insurance providers will also be eligible to receive financial rewards for accumulating points.
“The UK鈥檚 oral care market is ripe for disruption and has so much potential for innovation. I am鈥� extremely excited to ensure that our product becomes a feature in every UK household as we set out to hit growth targets,” Dev Patel told BDaily.
鈥淭he concept is highly scalable and sits within a vast market and more importantly it is affordable. It鈥檚 not feasible for consumers to spend hundreds on 鈥榯echy toothbrushes鈥�. You don鈥檛 have to say goodbye to your old toothbrush to say hello to a better way of brushing!鈥�
The London-based company launched a campaign on Seedrs to raise a minimum investment of 拢400,000, and has already exceeded the target by more than 拢50,000.
The proceeds of the equity聽crowdfunding round will be used to expand the operational Brushlink team, improving the efficiency of manufacturing, investing in strategic sales and marketing activity and launchind Brushlink Junior, a child-friendly range of devices.