Chester-based identity data intelligence firm GB Group plc has announced it will聽acquire PCA Predict in a landmark 拢73.8m deal.
An agreement to purchase the validation and data quality services provider will be part-funded by a major share placing to raise up to 拢58m.
The rest, 拢15.8m, will be in cash.
GBG described the business as “highly complementary” and said it will operate alongside similar services GBG Matchcode360 and GBG Loqate.
Chris Clark, chief executive of GBG, said: 鈥淚 am delighted to announce the acquisition of PCA Predict.
鈥淏ringing together PCA Predict鈥檚 easy-to-deploy SaaS platform with our existing in depth GBG identity data intelligence data sets creates a leader in address data intelligence.鈥�
He added: 鈥淭here is a strong strategic and cultural fit in combining the capabilities of PCA Predict and GBG which will bring significant benefit to our customers.
鈥淭he board and I are looking forward to the future success of GBG and PCA Predict.”
GBG plans to place 17.1 million ordinary shares at 340p each to raise the 拢58m.
If all shares are issued, they will represent approximately 12.7 per cent of the company’s existing share capital.
Postcode Anywhere (Holdings), which trades as PCA Predict and uses data to predict customers鈥� online behaviour.
In the 12 months to March 31 2017, it achieved an EBITDA of 拢18.5m against revenues of 拢87.3m.
The company鈥檚 SaaS solution is today used by more than 9,000 SME customers.