Specialist agency Degree 53 has launched a new end-to-end sports betting platform for premium bookmaker Goldchip.
The Manchester firm, which specialises in iGaming UX Design, developed the website alongside apps for iOS and Android.
It enables Goldchip to take its phone-based business into the digital space and offer customers in-play betting, ante-post betting and live chat to request custom bets.
Degree 53 also provided rebranding to Goldchip.
鈥淲e鈥檙e very happy with our聽sportsbook platform. The team at Degree 53 took us through a number of workshops to determine all the necessary elements before the build and made it clear from the start what was required for the project,鈥� said Goldchip managing director Stephen Smith.
鈥淭hey were very diligent in their approach and addressed all of our requirements throughout the project. Ensuring a high level of security and meeting compliance regulations was one of the key priorities.
鈥淭he team worked hard to include all the necessary measures to address this and have implemented a number of security layers to minimise liability for us.
鈥淲e鈥檙e very happy with how they鈥檝e evolved our brand and moved our services into the digital environment.
鈥淲e work with high-value customers, so it is important that our product exceeds their expectations, reflects our premium offering and provides an excellent betting experience across all channels.鈥�
Andrew Daniels, managing director at Degree 53, said: 鈥淕oldchip鈥檚 sports betting platform is one of our biggest projects to date and I鈥檓 really proud of what we鈥檝e achieved.
鈥淢ore operators are looking to move their services onto an in-house platform with a fully bespoke design.
鈥淚t鈥檚 a substantial undertaking, but it offers more control over what they can offer their customers and is much more rewarding in the long run.
鈥淭here are many more great opportunities for Goldchip to expand on their platform, and we look forward to working with them in the future and help them grow.鈥�