Manchester-based firm DigitalBridge has beat competition from the Silicon Valley, Singapore and Germany to be named one of the world鈥檚 most innovative technology businesses.
An international contest run by AI specialist NVIDIA is designed to find the most innovative聽disruptors in specific sectors.
The Manchester based start-up beat 1,500 other small tech businesses from all over the world to claim top聽prize in the retail inception contest, which recognised how the business was using new technology to revolutionise the retail sector.
Judges praised DigitalBridge鈥檚 use of mixed reality, artificial intelligence and deep computer learning to create a platform that allows consumers to virtually 鈥渢ry on鈥� home d茅cor products before buying them.
David Levine, CEO of DigitalBridge, which is based at Manchester Science Park, said: 鈥淭his is a truly significant moment for our business.
鈥淭o have NVIDIA, one of the world鈥檚 biggest technology companies, recognise the work we are doing as among the most innovative in our sector is a fantastic achievement.
鈥淣ew technology is completely revolutionising how retailers operate and to be at the forefront of that change and leading innovation is an exciting place to be.
鈥淢ore retailers are beginning to see the value of including visualisation technology in their offering, and we have some big announcements in the pipeline heading in to the second half of the year.鈥�
This international recognition follows DigitalBridge鈥檚 success at John Lewis鈥檚 JLAB accelerator programme at the end of 2016, which resulted in the business receiving 拢100,000 investment from the retailer, as well as the opportunity to trial its product instore.
Jack Watts, deep learning start-up business manager at NVIDIA, added: 鈥淪tart-ups are playing a crucial role in the adoption and acceleration of technology in the retail sector.
“DigitalBridge鈥檚 convergence of mixed reality, artificial intelligence and machine learning made them clear winners in our eyes.
鈥淭heir platform has the potential to revolutionise how people shop for their homes and solves a real problem in the industry.鈥�