BAFTA-nominated studio Team Cooper has moved into the arcade machine market.
The move may evoke memories of dark, smoky 1980s venues filled with flashing lights and clashing electronic noise, but the truth is somewhat more progressive.
Sheffield-based Team Cooper develops HTML5聽games which allow brands to connect more intimately with their clients.
Those games, which can be either off-the-shelf or designed in bespoke fashion for clients, are now able to be hosted inside an old-school wooden arcade cabinet.
Following a demonstration at Prolific North Live in March, the firm sold its first machine to Manchester-based 34SP.com, which specialises in web hosting, servers and domain names.
34SP.com then used the machine on its stand at the Word Press conference WordCamp in London last month.
鈥淲e鈥檇 gone around other stands which were pitching VR and more modern games and found it wasn鈥檛 really our speed,鈥� said Simon Foster, 34SP.com鈥檚 creative lead.
鈥淭hen we came across the Team Cooper stand and the arcade cabinet really drew us in. As a kid who grew up in 80s game arcades, that was a really good feeling, seeing a crowd gathering around a machine to watch as someone was doing really well.鈥�
The game, a customised version of Team Cooper鈥檚 Conga game, featured the Word Press mascot Wapuu leading a party around an office.
34SP.com MD Dan Foster said: 鈥淲e wanted something to drive footfall 鈥� and this 100 per cent worked.
鈥淭he arcade machine was eye-catching and worked really well at grabbing people鈥檚 attention, drawing them in to have a play and stick around for a chat.鈥�
Tim Cooper, who founded Team Cooper in 2006, said: 鈥淭his has been a dream of mine. I loved, and still do love, playing arcade machines.
鈥淭hey bring a much more tactile experience to games and I really wanted to start putting our branded games into cabs to create that extra bit of magic for audiences.
鈥淚t鈥檚 been a real pleasure to see it turned into a reality and hear that it鈥檚 been such a success for 34SP.com.鈥�