The boss of a firm which specialises in wooden floors and doors says it is reaping the rewards of a decision to invest in digital rather than another warehouse.
was formed in 2011 by husband and wife team Iain and Lorna Smith along with Andy Brown.
Since introducing a website in late 2016聽the North East firm聽has posted record sales and is growing through a combination of SEO and paid tactics.
鈥淲e have a relatively small operation, successfully providing high quality joinery products locally to both trade and public. Considering future expansion, we looked at opening another warehouse in the North East with all associated costs involved,鈥� said managing director Iain Smith.
鈥淥n reflection, we felt if we could find an alternative that utilised our present resources, this would be a less risky strategy.
鈥淒igital has allowed us to expand nationally in a short period which we feel could not have been achieved with the same budget using other marketing methods.
鈥淲e have also noticed an increase in sales through our showroom, which we can only attribute to awareness accomplished through our digital marketing.
鈥淎lthough digital is relatively new to us we are confident it represents the future for our business and we are excited to see what this brings.”
Smaller enterprises often neglect online business opportunities: just last year it was reported that 49 per cent of organisations do not have a clearly defined digital marketing strategy.
鈥淵ou have to put a digital strategy in place as a goal without a plan will always just be a pipe dream,鈥� continued Smith.
鈥淵ou need to be able to track your progress and highlight any weak points as you drive your business forward.
鈥淵ou can also allot yourself monthly budgets to test new techniques and establish the approach that best works for you.鈥�
Smith says producing quality content such as videos and blogs 鈥� as well as establishing a social media presence 鈥� can help build a relationship between your business and your target market while your website 鈥渋s your shop window to the world鈥�.