Social marketplace app Vibe Tickets has recruited a head of content strategy聽with experience at聽Ticketmaster as it opens its new office in London.
Chris Cummins built and launched Ticketmaster鈥檚 lifestyle blog and also has experience with independent music company Audio Network, where he was instrumental in transforming the B2B organisation into a successful consumer-focused brand.
In his new position at Lancashire-headquartered Vibe Tickets, Cummins will oversee the wider marketing team.
He is responsible for aligning all areas of marketing across the business and devising a holistic content strategy to drive growth and ensure consistent messaging across all customer touchpoints.
鈥淰ibe is a real disruptor in the market. It鈥檚 a business that is not afraid of doing things differently, and I鈥檓 looking forward to helping connect real fans, doing secondary ticketing right and being on the right side of history,鈥� said Cummins.
His appointment coincides with the opening of Vibe Tickets鈥� first London office, where the marketing and operations team will be based and which it hopes will help it secure its next round of investment.
鈥淎s a team, we will be working to refine our marketing strategy and tactics to help the business in its next phase of growth,鈥� added Cummins. 鈥淰ibe Tickets is expanding at an impressive rate, both technically and geographically.
鈥淭his is a pivotal time for the company as it looks for further investment and I鈥檓 excited to be playing a part in this mission.鈥�
Cornel Lazar, marketing director at Vibe Tickets, said: 鈥淐hris has a comprehensive understanding of content strategy, and takes a holistic approach towards content as part of the wider marketing mix, making him the perfect person for the job.
鈥淎long with Chris鈥� appointment, we are continuing to grow our London team. The new office in London will enable us to have the pick of the crop when it comes to recruiting new talent to ensure we keep our finger on the pulse.
鈥淐hris鈥檚 knowledge and expertise will be vital in building a strong content marketing team, and he will play an essential role in taking the business to the next level.鈥�