London-based music ticket platform Dice has raised 拢51m ($65m) to fuel its global expansion plans
Dice is the largest independent ticketing platform in the world and was launched in 2014 to reshape the ticketing industry for fans, artists and venues.
As well as breaking down barriers it claims to create a fairer and more inclusive industry in the聽process.
The $65m fundraise was led by MUSIC, the first ever diversified investment company focused exclusively on music and music related businesses.
Joining the investment round are Structural Capital and Ahdritz Holding LLC, the investment vehicle for Willard Andritz, founder and chairman of Kobalt Music.
There are follow on investments from Exor Ventures and Mirabaud Lifestyle Fund.
MUSIC CEO Matt Pincus will join Dice鈥檚 board of directors following the investment.
Willard Ahdritz, founder of Ahdritz Holdings LLC and Kobalt Music, said: 鈥淚 met Phil Hutcheon in 2015 having heard about DICE.
鈥淩olling out AWAL at that time, I needed so many more venues for all my acts to play.
鈥淒ICE delivers a transformative experience for all stakeholders – from fans to venues to artists and looked like the future for live music.
鈥淒ICE has come a long way on their vision, and today it鈥檚 even clearer that the live industry needs changing!鈥�
In June 2023, Hutcheon joined President Biden on stage at the White House to discuss unfair ticketing practices and what can be done about it.
Dice鈥檚 CEO said: 鈥淲hen we began, everyone told us that upfront pricing wouldn鈥檛 work. But it has. Fans are buying more tickets than ever on DICE, and it鈥檚 because they trust that the price they see upfront is what they鈥檒l pay at the end.鈥�