Middlesbrough Football Club has extended its contract with eCommerce and digital marketing agency Visualsoft.
The extension cements a successful partnership that began in May 2020, aimed at enhancing the club’s online retail presence and overall digital strategy.
The Championship team initially sought Visualsoft鈥檚 expertise to boost the performance of its official retail website.
The need for a fresh look and advanced functionality became apparent, prompting the club to partner with Visualsoft for a complete overhaul of their digital presence.
The revamped website introduced a range of essential features, including responsive pages, ease of navigation, robust security and payment options, integration with other systems, a strong visual design, fast and accurate reporting, and data insights.
Since implementing Visualsoft鈥檚 solutions, Middlesbrough FC has seen a 32 per cent year-on-year increase in revenue.
The improvements were aimed at prioritising the customer journey and user experience, ensuring that every interaction with the site was seamless and enjoyable.
The extension of the partnership ensures that Visualsoft will continue to support the football club鈥檚 future development goals.
Jo-Ann Swinnerton, head of retail and ticketing at Middlesbrough FC, commented: 鈥淭he partnership has gone from strength to strength and along with that trust it has enabled us to approach some new ideas and try things we may not have had the confidence to do in the past.
鈥淭hey have opened our eyes to a lot in terms of the opportunities available to us as a business.
鈥淭he team at Middlesbrough have also developed new skills as Visualsoft offered training days and continually share new ideas and innovations.
鈥淲e have seen growth and I still believe we have barely scratched the surface in what can be achieved in the future.鈥�
Antony Hoyland, VP of business development at Visualsoft said: “Our goal was to create an engaging and user-friendly platform for Middlesbrough FC鈥檚 supporters, both locally and internationally, allowing for continuous evolution and adaptation to new trends.
鈥榃e鈥檙e delighted to see the club鈥檚 eCommerce sales breaking records year-on-year, and Visualsoft remains a key partner in helping the team achieve their targets.
鈥淚t鈥檚 also exciting that Middlesbrough is a local team, and we鈥檙e thrilled to be part of this thriving North East community.鈥�