THG founder and CEO Matt Moulding has increased his stake in the Manchester-headquartered online retailer to 25 per cent after the conversion of a convertible loan.
An announcement to the London Stock Exchange revealed that the 53-year-old鈥檚 equity interest equates to 429,873,034 shares in the company.
This comprises 307,682,946 ordinary voting shares and 122,190,088 unlisted ordinary shares.
Moulding, who founded THG 2004, reportedly acquired 209.1 million new voting shares at 32.3p worth 拢67.5m, in a convertible loan conversion.
THG鈥檚 share price currently stands at 45.61p, giving it a market cap of 拢729m.
This represents a significant recovery from its share price of 27p on September 4th.
In March 2025 it was revealed that Moulding had committed up to 拢60m of his own money as part of a debt refinancing package and equity.
One analyst said at the time: 鈥淚t鈥檚 one of the biggest founder subscriptions on the stock market in UK history.鈥�
Writing on LinkedIn at the time, Moulding said running a business was as stressful as having children.
鈥淟ike parenting, founders/CEO feel the burden of nurturing their corporate offspring, bringing solutions to challenges,鈥� he wrote.
鈥淟ike any parent, I鈥檓 once again stepping up for THG. This time investing a further 拢60m into THG, underpinning the planned refinancing.
鈥淛oining the LSE four-and-a-half ago hasn鈥檛 proved too profitable for me or my family. I will soon have bought 拢110m of THG shares in less than five years.鈥�
It鈥檚 been a busy year for THG, which sold Claremont Ingredients for 拢103m in a cash deal that saw the online retailer double its money.
The proceeds from the deal reduced THG鈥檚 net debt from 拢330m to 拢230m in a stroke.
Moulding鈥檚 stated ambition is to get to a neutral net cash / net debt position, sparking speculation that he might sell more company assets.